Marketing and Sales Optimization Specialist
2 days ago
We're a company that offers music streaming services for businesses. Our service allows small customers, like the hairdresser around the corner, and larger enterprises to enjoy music in their establishments.
Our goal is to provide simplicity and ease of use, depicted by our catchphrase 'just press play'. We cater to businesses requiring a vast selection of music that's continually updated.
We're a close-knit team of analysts and data engineers who share a passion for music and data. In our Analytics department, we focus on making informed decisions at both the macro and micro levels.
Job DescriptionAs a Sales & Marketing Analyst, you'll be responsible for analyzing sales performance, tracking KPIs, and identifying opportunities to optimize sales processes and improve conversion rates.
You'll work closely with the Sales team and collaborate with the Marketing department to support demand generation efforts and measure the effectiveness of campaigns and initiatives.
Key Responsibilities- Analyze sales performance and track KPIs to identify opportunities for improvement.
- Develop and improve A/B testing methodologies to inform sales and marketing strategies.
- Provide insights into customer acquisition, segmentation, and lead conversion.
- Work cross-functionally with Sales and Marketing teams to build reports and dashboards.
- Maintain and expand the Marketing and Sales data architecture.
- Conduct detailed analysis of key sales and marketing data.
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