Marketing Growth Strategist

12 hours ago


Stockholm, Stockholm, Sweden Checkproof Full time

About CheckProof

Transforming the Industry with Innovation

We are a pioneering SaaS company established a decade ago, transforming the way we work with inspections in the heavy industry through our innovative digital platform. Our solutions streamline maintenance, quality control, and reporting, helping businesses achieve excellence and safety.

As a Demand Generation Specialist, you will play a pivotal role in shaping and delivering demand generation strategies to increase brand awareness, generate qualified leads, and drive revenue growth. Reporting to the CMO, you'll collaborate with a high-performing team and senior professionals, and work cross-functionally with sales, product, and customer success teams to deliver impactful campaigns.

The Role:

You'll focus on optimizing paid strategies, refining website performance, nurturing prospects through the funnel, and ensuring seamless collaboration with sales and content teams. Your analytical mindset and expertise in marketing automation will help you deliver measurable results while managing campaigns and resources to maximize ROI. Your key responsibilities include:

  1. Demand Generation Strategy: Develop and execute multi-channel strategies, including paid media and website optimization, to drive awareness, lead acquisition, and pipeline growth.
  2. Campaign Management: Plan, execute, and refine marketing and ABM campaigns, while designing lead nurturing programs to improve conversions through testing and optimization.
  3. Data & Analytics: Monitor and analyze performance metrics, providing actionable insights and regular reports on funnel effectiveness and ROI.
  4. Collaboration: Align with sales on lead quality and processes, and partner with marketing to create impactful assets like webinars and case studies.
  5. Marketing Tools & Budget: Optimize marketing automation tools (e.g., HubSpot) and manage resources to maximize efficiency and returns.

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