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Digital Marketing Specialist
1 day ago
We are seeking a highly skilled Digital Marketing Specialist to join our team in Stockholm, Sweden. As a key member of our Nordic sales team, you will be responsible for recovering and maximizing Sony's online sales and in-house-share for assigned accounts.
Main Responsibilities:
- Manage and coordinate all instore and digital marketing activities within the assigned channel.
- Work closely with the channel head and sell-in team for goal setting and activation plan, designing and implementing digital initiatives to drive Sony higher online sales within the assigned Sony business partners.
- Ensure online best visibility & experience (contents & location) within the channel partners, ensuring that the ranged products are shown in a compelling way and with relevant contents to the end users to drive omnichannel conversion – Online SLC (Selection, Location, Condition).
- Improve search engines and organic rankings within the channel (Sony USP wording and visibility in accordance with search relevance).
- Ensure omnichannel consistent and optimal product communication message within the assigned Sony business partners.
- Work with cross-functional teams through implementation and compliance of product communication for ensuring desired results.
- Measure and evaluate ROI and sales and promotion effectiveness of all online trade marketing activities within the channel.
- Gather marketing campaign data, evaluate the impact of strategies, and report the results.
- Target specific customer channels to promote SONY products, including pay-per-click ads, SoMe platforms, email, website contents, and SEO strategies.
- Determine which platforms to advertise on and adapt campaigns accordingly.
- Deliver online targets / Analyze market/retail data, trends, consumer preferences, and competitor behavior to optimize marketing strategies.
- Effectively communicate with Channel Head Team and Directors.
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