Content Strategist IKEA Range

4 days ago


Älmhults Kommun, Sweden IKEA of Sweden AB Full time

**Job Overview**

IKEA of Sweden AB is seeking a highly skilled Range & Product Communication Specialist to join our team in Älmhult. As a key member of the Strategy & Plan function, you will be responsible for leading the global Range & Product communication content assignment portfolio.

About the Role

The successful candidate will have extensive experience working with product communication in IKEA, with in-depth knowledge and understanding of product communication frameworks, tools, infrastructures, ways of working, and guidelines. You will lead the periodical planning of product communication and information content, ensuring alignment between Range and Product Communication.

Responsibilities

  • Lead the product communication content mapping based on detailed product input from range areas, capturing and reflecting communication needs in relevant content formats and solutions.
  • Secure a coherent customer experience by evaluating communication needs from different range areas to identify similarities, dependencies, and impact on total delivery and scope.
  • Lead the debriefing of product communication content to Range Areas, anchoring the debrief with IMC Studios to prepare the team for coming content orders.
  • Assign leadership of approved unplanned and planned on-request projects within product communication.
  • Contribute to the continuous development of the product communication assignment in IMC by identifying and capturing content and capability development opportunities.

Requirements

  • Extensive experience from working with Product Communication in IKEA, with in-depth knowledge and understanding of product communication frameworks, tools, infrastructures, ways of working, and guidelines.
  • Experience from working with Product communication within a Range Area in IKEA of Sweden or in IMC, with an understanding of interdependencies between product development processes in IoS and content development process in IMC.
  • Expertise in product communication analysis methodology and understanding of its relation to product development processes.
  • Knowledge about today's omnichannel landscape, customer journey, and how customers consume and experience communication content.
  • Knowledge about the IKEA brand, values, copy, and visual identity, tone of voice.
  • Experience from leading in unknown conditions and delivering value in ever-changing environments.
  • Strong written, visual, and spoken communication skills, as well as fluency in English.


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