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Global Content Manager
2 days ago
The job description outlines the key responsibilities and requirements for the Range & Product Communication Specialist role within IKEA Marketing & Communication AB. This position requires expertise in product communication frameworks, tools, and guidelines, as well as experience working with product communication within a range area in IKEA of Sweden or in IMC. The ideal candidate will possess strong written, visual, and spoken communication skills, as well as fluency in English. They should also be familiar with today's omnichannel landscape, customer journey, and how customers consume and experience communication content.
Key Responsibilities:
* Plan and oversee the global Range & Product communication content assignment portfolio.
* Periodically plan product communication and information content, guaranteeing alignment between Range and Product Communication.
* Map product communication content based on detailed product input from range areas.
* Lead debriefings of product communication content to Range Areas and anchor the debrief with IMC Studios.
* Assign leadership for approved unplanned and planned on-request projects within product communication.
Requirements
5+ years of experience in product communication in IKEA, with in-depth knowledge and understanding of product communication frameworks, tools, infrastructures, ways of working, and guidelines.
Proven experience in managing cross-functional teams and collaborating with stakeholders to achieve business objectives.
Strong analytical skills, with ability to analyze market trends, customer behavior, and competitor activity to inform product communication strategies.
Excellent communication and interpersonal skills, with ability to effectively collaborate with colleagues and external partners.
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