Social Media Leader for Global Engagement

4 hours ago


Älmhults Kommun, Sweden Inter IKEA Group Full time

About Inter IKEA Group

We are a company that thinks differently. We like to break rules and make planet-friendly plantballs. Our shared vision is to create a better everyday life for the many people.

Our values-based culture is what sets us apart. We believe in lifelong learning, where we all contribute to helping each other grow. As a global company, we connect the whole value chain through our product range, reaching hundreds of millions of people's homes.

Job Description

The Corporate Social Media Leader will plan and execute global social media operations and tactics for Inter IKEA Group. This includes aligned content and planning for long-term common content, as well as enabling proactive social media opportunities, strategic improvisation, and supporting unplanned opportunities and requests to ensure the best possible outcome for the business while strengthening the IKEA brand perception.

This role collaborates closely with internal stakeholders to ensure that social media content and tactics are aligned across. The leader will work with the overarching SoMe planning and execution for all Inter IKEA Group external SoMe channels.

Key responsibilities include securing the IKEA franchisor principles and frames for the IKEA franchisees' use of specific social media channels, providing legal support on social media activities from a trademark perspective, ensuring compliance with brand guidelines, regulations, etc., and covering social media analytics tool to measure the success of campaigns, track KPIs, and ensure solid follow-up summaries to relevant internal stakeholders.

Requirements:

  1. Strong experience in working with both proactive and reactive global social media.

  2. Advantage if you already have a good knowledge of the IKEA business model, the IKEA Concept, and the IKEA value chain.

  3. Strong knowledge of the media landscape, the media logic, and deep knowledge of social media.

  4. Knowledge of social media monitoring.

  5. Experience in managing corporate brand's social media channels to reach diverse target groups.

  6. Updated on the latest trends on various social media platforms and able to lead engaging content creation.

  7. Excellent capability to judge messaging for communication in global social media channels while ensuring consistency with the brand's overall image and values.

About the Role

This full-time position sits in the global Inter IKEA Media relations team and reports to the Team Manager. If you're interested in this role, submit your CV in English by [date].



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