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Product Communication Expert
2 days ago
The Range & Product Communication assignment is a pivotal area within IKEA Marketing & Communication AB. As a key player in this team, you will be responsible for planning and overseeing the global Range & Product communication content assignment portfolio. This encompasses ensuring quality, timeliness, and cost-effectiveness within assigned Range Areas, in collaboration with the Range & Product Communication Leader.
Key Responsibilities:
* Periodically plan product communication and information content, guaranteeing alignment between Range and Product Communication.
* Map product communication content based on detailed product input from range areas, ensuring that communication needs are captured and reflected in relevant content formats and solutions.
* Ensure a cohesive customer experience by evaluating communication needs from different range areas to identify similarities, dependencies, and impact on the total delivery and scope.
* Lead debriefings of product communication content to Range Areas and anchor the debrief with IMC Studios to prepare the team for upcoming content orders.
* Assign leadership for approved unplanned and planned on-request projects within product communication.
* Contribute to the continuous development of the product communication assignment in IMC, identifying and capturing content and capability development opportunities.
Requirements
Extensive experience in working with product communication in IKEA, with in-depth knowledge and understanding of product communication frameworks, tools, infrastructures, ways of working, and guidelines.
Experience working with product communication within a range area in IKEA of Sweden or in IMC, with an understanding of the interdependencies between product development processes in IoS and content development process in IMC.
Expertise in the product communication analysis methodology and its relation to product development processes.
Knowledge about today's omnichannel landscape, customer journey, and how customers consume and experience communication content.
Knowledge about the IKEA brand, values, copy, and visual identity, tone of voice.
Experience leading in the unknown and delivering value in ever-changing conditions.
Strong written, visual, and spoken communication skills, as well as fluency in English.
Working at IKEA Marketing & Communication AB
We strive to create a better everyday life for many people through our sustainable and affordable home furnishings. Our goal is to inspire people to make informed purchasing decisions. We're passionate about delivering impactful and effective content that enables our customers to live a more sustainable lifestyle.
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