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Marketing & Communication Content Strategist
2 days ago
The ideal candidate for this role will possess a combination of technical, business, and soft skills. Key qualifications include extensive experience in product communication in IKEA, with in-depth knowledge and understanding of product communication frameworks, tools, infrastructures, ways of working, and guidelines. Additionally, the candidate should have experience working with product communication within a range area in IKEA of Sweden or in IMC. Strong analytical skills, with ability to analyze market trends, customer behavior, and competitor activity to inform product communication strategies, are also essential. Excellent communication and interpersonal skills, with ability to effectively collaborate with colleagues and external partners, are crucial for success in this role.
Responsibilities
* Develop and implement comprehensive product communication plans to support the IKEA range offer.
* Collaborate with cross-functional teams to ensure seamless communication across channels and platforms.
* Analyze market trends, customer behavior, and competitor activity to inform product communication strategies.
* Conduct market research and gather insights to drive data-driven decision-making.
* Utilize expertise in product communication frameworks, tools, and guidelines to ensure consistency and quality.
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