Strategic Product Marketing Director

2 days ago

Stockholm, Stockholm, Sweden Systemair Group Full time

About Systemair Group

Systemair is a leading company in the ventilation industry with operations in 54 countries across Europe, North America, South America, the Middle East, Asia, Australia, and Africa. Since its founding in 1974, the company has demonstrated consistent positive operating profit. Over the past decade, average growth has reached approximately 10 percent.

The company manufactures and markets energy-efficient and sustainable products that contribute to improved indoor climates and reduced carbon dioxide emissions. Our mission is to provide clean air that enables humans to live and work together.

Background

Systemair has a history of solid growth, expanding its business through organic investments and mergers and acquisitions. A key element for sound organic growth is a strong value proposition and effective communication around our product and solution offerings.

Product Management and Product Marketing are vital and integrated parts of the value creation and value perception of Systemair's offering. Both parts of the value chain form integral components in the product lifecycle and require close connection, understanding, and alignment to enable customer value communication.

To strengthen our product marketing function and focus, Systemair has created the role of Group Product Marketing Director, overseeing product marketing activities within the Group.

About the Job

Product Marketing at Systemair is responsible for ensuring a harmonized and efficient way of identifying customer needs, customer and stakeholder journeys, and pairing these with balanced and effective product and value communication around Systemair offerings to identified audiences.

As Group Product Marketing Director, supported by a team of Product Marketing Managers and a small production team, you will be responsible, in cooperation with the product management organization, for developing the function further, emphasizing value-driven product marketing processes and messaging contributing to profitable growth for Systemair.

Your responsibilities include:

  • Driving change to optimize our value proposition and product marketing process, aiming to increase competitiveness and improve profit margins.
  • Creating and executing a product marketing strategy to enhance our communication around our product offerings.
  • Leading, coaching, and developing the product marketing team.
  • Collaborating with your team and product management to develop and sharpen customer value messaging and positioning strategies for respective channels and target groups.
  • Developing Sales Enablement processes and tools, enhancing Systemair's value offering and product benefits to empower Sales teams throughout the Systemair Group.
  • Leveraging various channels and communication packaging to correspond to the customer and stakeholder journey, thereby increasing the effectiveness of product marketing.
  • Collaborating with the Product Marketing Team to customize product messaging, positioning, Features, Advantages, and Benefits (FAB) as well as unique selling/buying propositions for respective product areas.
  • Leading and coordinating the work between the central team and the local marketing network regarding product marketing.
  • Coordinating the work of the product marketing team with the production of product marketing material such as sales content development, product material, visualizations, promotional material development, and packaging, as well as product launches and training material – commercialization programs.

In this role, you will significantly contribute to the organic growth and financial development of Systemair, playing a crucial part in achieving the Group's long-term goals.

This position offers great career opportunities and a high degree of autonomy. As we implement change in an international setting, stakeholder management, leading change, and international travel are essential aspects of the job, requiring interaction with various stakeholders across the company.

About You

We seek a candidate who aligns with our values of Prioritize, Simplify, and Trust. Systemair is a decentralized, entrepreneurial company where taking initiative, having a systematic approach, and being communicative are valued characteristics. We are looking for someone who thrives in a fast-paced environment, acts cross-functionally and cross-borders, and builds strong relationships based on honesty and trust.

The ideal candidate possesses a relevant degree and a minimum of 10 years' experience in a commercial marketing area (B2B or B2B2C) or industrial product sales, preferably from the HVAC business environment or the Industrial Products area. Experience in developing and implementing Group common product marketing strategy and processes, particularly related to multi-channel, multi-branding in a decentralized corporation, is highly desirable.

A higher education (BSc, MSc, or similar) in marketing, business administration, or engineering is preferred, along with demonstrated leadership traits, excellent analytical skills, and commercial acumen. Excellent verbal and written English communication skills are essential, as well as proficiency in standard Microsoft Office Tools. Experience with Infor M3 and Qlik Sense is considered an advantage.

  • Product Strategy and Marketing Director

    6 days ago

    Stockholm, Stockholm, Sweden TN Sweden Full time

    As the director of market and solution strategy, you'll be responsible for developing and executing our market approach and positioning. This includes defining and refining market segmentation and buyer personas, crafting and refining our cross-product and platform positioning, and providing deep industry expertise to support go-to-market strategies and...

  • Market Director Strategy

    6 days ago

    Stockholm, Stockholm, Sweden TN Sweden Full time

    At Sinch, we're seeking a seasoned market director to spearhead our product marketing strategy. As the global product marketing lead, you'll be responsible for building a team that drives strategic growth through market research, competitive analysis, and customer insights.The ideal candidate will have extensive experience in market strategy, product...

  • Director, Product Marketing

    1 week ago

    Stockholm, Stockholm, Sweden Funnel Full time

    Role OverviewWe are looking for a Director of Product Marketing to lead a team of product marketing managers and ensure our products are positioned, launched, and adopted successfully in the market.This role sits at the intersection of product, marketing, and sales, requiring a high-agency individual who can align go-to-market efforts with product and...

  • Director of Product Marketing

    3 days ago

    Stockholm, Stockholm, Sweden Assa Abloy Group Full time

    An Amazing Career Opportunity for a Director of Product MarketingLocation: Stockholm, Sweden/ Graz, Austria/ Prague, Czech Republic/ Suresnes, FranceJob ID: 36652Are you a leader seeking to transition from the limitations of a security startup in limbo, a large fintech corporation, a traditional banking institution, or a technology company? If you are...

  • Director of Market and Solution

    6 days ago

    Stockholm, Stockholm, Sweden TN Sweden Full time

    We dream big – for our company, our customers, and our employees. We're looking for a visionary and strategic thinker to join our global product marketing team as the director of market and solution strategy.In this role, you'll report directly to the SVP of Product & Partner Marketing and be responsible for building out and leading a team of analysts and...

  • Director of Product Strategy and Marketing

    2 days ago

    Stockholm, Stockholm, Sweden Assa Abloy Group Full time

    HID Global, a leader in access solutions, is seeking a Director of Product Marketing to join our team. As a key member of our product marketing department, you will be responsible for developing and executing marketing strategies to drive product adoption and revenue growth. You will work closely with internal teams, including product management, sales,...

  • Group Product Marketing Director

    2 weeks ago

    Stockholm, Stockholm, Sweden Systemair Group Full time

    Systemair is a leading company in ventilation with operations in 54 countries in Europe, North America, South America, the Middle East, Asia, Australia, and Africa. Since the founding of Systemair in 1974, the company has shown positive operating profit. Over the past 10 years, average growth has reached about 10 percent. The company manufactures and markets...

  • Mid Market Sales Director

    5 days ago

    Stockholm, Stockholm, Sweden Mattermost Full time

    About MattermostMattermost offers a unique collaboration platform that integrates workflow automation, AI acceleration, ChatOps, team messaging, audio calling, and screen sharing. Our platform serves technical and operational teams, including those in the financial services, national defense, and governmental sectors.We collaborate with over 4,000...

  • Strategic Product Manager

    6 days ago

    Stockholm, Stockholm, Sweden Hive Streaming Full time

    As a strategic partner, we're looking for a seasoned Executive Product Director to lead our product strategy and drive business growth through innovative solutions.About the RoleYou will be responsible for guiding our product team in delivering exceptional video experiences that meet customer needs and drive business results.ResponsibilitiesDevelop and...

  • Strategic Director

    4 days ago

    Stockholm, Stockholm, Sweden HL Display Full time

    Role Overview:This is an exciting opportunity to take on a key leadership role in a growing international company. As the Commercial Director – Sweden, you will be responsible for leading the Swedish sales team, strengthening strategic partnerships, and positioning HL Display as the leading provider of in-store communication and merchandising...

  • Go-to-Market Operations Director

    5 days ago

    Stockholm, Stockholm, Sweden Funnel Full time

    Funnel is seeking a highly skilled Go-to-Market Operations Director to lead our go-to-market operations function. As a key member of our team, you will be responsible for developing and executing operational plans that drive business growth and customer adoption.About the RoleThe ideal candidate will have a proven track record of leading successful...

  • Strategic Operations and Project Director

    4 days ago

    Stockholm, Stockholm, Sweden Max Accelerate Full time

    Job Summary:We are seeking a highly motivated and experienced Strategic Operations and Project Director to join our team at Maxaccelerate Technology Group. As a key member of our leadership team, you will be responsible for overseeing multiple projects across our businesses, ensuring timely execution, and driving key initiatives.Key Qualifications:Proven...

  • Director of Communications and Marketing

    2 days ago

    Stockholm, Stockholm, Sweden Lakareutangranser Full time

    Doctors Without Borders/Médecins Sans Frontières (MSF) Sweden is looking for Director of Communication and MarketingWe are on a journey of transformation, merging our Communications & Advocacy and Marketing to become even stronger and more effective in our communications efforts. We are now looking for a Swedish speaking Director of Communication and...

  • IT Director SE

    2 weeks ago

    Stockholm, Stockholm, Sweden Intrum Full time

    At Intrum, you will grow by making a difference. You will do it in a highly international environment and in a supportive culture where effort counts.Are you our new Market IT Director with solid experience of transformation?As a market-leading credit management company, Intrum has a broad competence in debt collection services and we do business in 20...

  • Product Marketing Visionary

    2 days ago

    Stockholm, Stockholm, Sweden Systemair Group Full time

    About Systemair GroupSystemair is a leading company in the ventilation industry, operating in 54 countries across the globe. Founded in 1974, the company has consistently demonstrated positive operating profits and achieved an average growth rate of approximately 10 percent over the past decade.Our mission is to provide clean air that enables humans to live...

  • Global Product Marketing Lead

    6 days ago

    Stockholm, Stockholm, Sweden TN Sweden Full time

    This is a brand-new role, and we're looking for someone to help shape and execute our market approach and positioning. As the global product marketing lead, you'll build out and lead a team of analysts and practitioners to develop a profound understanding of our market dynamics and buyer behaviors.You'll work closely with senior stakeholders across the...

  • Product Marketing Leadership Position

    3 days ago

    Stockholm, Stockholm, Sweden Assa Abloy Group Full time

    As a Director of Product Marketing at the Assa Abloy Group, you will play a pivotal role in shaping the company's product marketing strategy. Our products empower people to confidently navigate the physical and digital worlds, and we are committed to building a diverse, equitable, and inclusive workforce.The ideal candidate will have 10 years of experience...

  • Product Development Director

    6 days ago

    Stockholm, Stockholm, Sweden TN Sweden Full time

    About TOTEMETOTEME is a Swedish fashion house founded in 2014 by Elin Kling and Karl Lindman.The company explores the appeal of a modern uniform through distinct design cues, meticulous craftsmanship, and methodic repetition.TOTEME is a conscious label committed to making decisions that work in favor of people, animals, and the planet.The RoleAs a Product...

  • Business Development Director

    5 days ago

    Stockholm, Stockholm, Sweden Tieto Full time

    Client Director - Strategic AdvisorIn this key role, you will provide strategic advice and guidance to customers on how to drive business growth and expansion in the healthcare sector. You will work closely with customers to understand their needs and develop tailored solutions that meet their requirements.As a Client Director, you will leverage your...

  • Product Strategy Director

    3 days ago

    Stockholm, Stockholm, Sweden Blizzard Entertainment Full time

    About the RoleThe Audience Connect team is responsible for shaping the audience and marketing technology strategy across all platforms at King. Our mission is to equip game teams with the tools, data, and strategies needed to deliver consistent, seamless, and impactful player conversations.We are seeking a Product Strategy Director to lead the development of...