Market Director Strategy

18 hours ago


Stockholm, Stockholm, Sweden TN Sweden Full time

At Sinch, we're seeking a seasoned market director to spearhead our product marketing strategy. As the global product marketing lead, you'll be responsible for building a team that drives strategic growth through market research, competitive analysis, and customer insights.

The ideal candidate will have extensive experience in market strategy, product marketing, or a related field within the technology or communications industry. They will be able to define and refine market segmentation and buyer personas to effectively target key customer segments.

You will work closely with senior stakeholders across the business to ensure our market strategies are robust, and our product narratives are compelling and effective. Key responsibilities include market research & analysis, segmentation & targeting, strategic product narrative, industry expertise, and collaboration & leadership.

  • Market Research & Analysis: Lead comprehensive market research initiatives to gain insights into market trends, competitor strategies, and customer needs.
  • Segmentation & Targeting: Define and refine market segmentation and buyer personas to effectively target and engage key customer segments.
  • Strategic Product Narrative: Craft and refine our cross-product and platform positioning. Develop compelling narratives that highlight the unique value propositions of Sinch's offerings.
  • Industry Expertise: Provide deep industry expertise to support go-to-market strategies and launch plans.


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