Product Strategy and Marketing Director

1 day ago


Stockholm, Stockholm, Sweden TN Sweden Full time

As the director of market and solution strategy, you'll be responsible for developing and executing our market approach and positioning. This includes defining and refining market segmentation and buyer personas, crafting and refining our cross-product and platform positioning, and providing deep industry expertise to support go-to-market strategies and launch plans.

You'll work closely with internal teams to align strategies and drive execution. The ideal candidate will have extensive experience in market strategy, product marketing, or a related field within the technology or communications industry.

  • Market Research & Analysis: Lead comprehensive market research initiatives to gain insights into market trends, competitor strategies, and customer needs.
  • Segmentation & Targeting: Define and refine market segmentation and buyer personas to effectively target and engage key customer segments.
  • Strategic Product Narrative: Craft and refine our cross-product and platform positioning. Develop compelling narratives that highlight the unique value propositions of Sinch's offerings.
  • Industry Expertise: Provide deep industry expertise to support go-to-market strategies and launch plans.


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