
Marketing Strategy Director
4 hours ago
About the Role
Avalanche Studios Group is seeking a visionary leader to manage brand and marketing strategy for The Hunter: Call of the Wild, the world's number one hunting game. As Brand Marketing Lead, you will be responsible for leading a team of marketers and implementing innovative brand and marketing strategies that create impact and stimulate demand.
Key Responsibilities
- Act as chief marketing liaison to the game leadership team; ensure they're equipped for achieving commercial success.
- Advocate for a deep understanding of player needs in all marketing and product decisions.
- Develop and oversee the implementation of an annual live marketing strategy and manage marketing budget forecasting.
- Ensure we have a clear framework for measuring the value of activities and know what drives sales and brand growth.
- Establish marketing growth strategies, setting multi-year brand goals.
- Track and report on our marketing performance using a robust KPI framework.
- Use player insights to assist development teams in designing games that align with player needs.
- Support the creation of unique product positioning and selling points in collaboration with the game leadership team.
- Work with the Insights team to deliver player and market data that informs product and marketing decisions.
- Build the brand framework and platform for the franchise, maintaining consistent brand attributes, tone, and style.
- Coordinate with game and marketing leads to align our marketing strategies with company objectives.
- Contribute to the strategic direction for the Call of the Wild franchise.
- Lead, mentor, and manage a marketing team to foster creativity, strategic thought, and excellence.
- Keep connected to games industry developments and monitor player & market trends to bring the latest thinking to our marketing work.
What We're Looking For
We're seeking a seasoned marketer with vast commercial knowledge and robust data understanding. You should be an experienced strategist keen on measuring marketing performance and guiding a team to achieve business objectives. A passion for games and ability to mentor others are essential. Additionally, you should be able to anticipate market trends.
Why Avalanche Studios Group?
Avalanche Studios Group offers a dynamic and collaborative environment where you can grow your skills and expertise. Our hybrid office/home setup provides flexibility, while international travel opportunities allow you to experience new cultures. If you're passionate about gaming and eager to drive marketing innovation, we encourage you to apply.
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