
Senior Marketing Director for FMCG Growth
1 day ago
About the Role
We are seeking a highly experienced Senior Marketing Director to lead our marketing efforts in the FMCG sector. As a key member of our team, you will be responsible for developing and implementing our global brand and marketing strategy, ensuring alignment with business objectives and design vision.
Main Responsibilities
- Develop and manage the global brand and marketing strategy, including PR, in accordance with design and product vision and business objectives.
- Lead the development and implementation of the brand identity and communication strategy across all online, offline, and CRM channels.
- Collaborate with external creative agencies to develop and implement retail concepts and content.
- Develop go-to-market and launch strategies, ensuring correct priorities and focus.
- Regularly review and manage marketing KPIs and budgets.
Requirements and Qualifications
- A higher-level degree or equivalent educational experience is preferred.
- Proven experience in the FMCG sector on either European or Global level.
- At least 5 years of experience in a similar position.
- Strong brand building experience and digital capabilities.
- Proven track record of accomplishment in a similar position.
- Strong leadership skills and strategic flair.
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