Marketing Strategy Lead

1 day ago


Stockholm, Stockholm, Sweden H & M Hennes & Mauritz Gbc AB Full time
Company Overview
H&M Group is a global fashion leader committed to liberating fashion for the many. Our vision is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We strive to create a workplace where our employees can grow, develop, and thrive.

Job Description
We are seeking an experienced Enterprise Architect – Marketing to join our team in Stockholm, Sweden. As a key member of our architecture segment, you will play a vital role in shaping the future of our MarTech and Customer & Experience landscape. Your expertise will ensure alignment between business strategy and technological execution, driving seamless customer experiences across all touchpoints.

Key Responsibilities:
- Define and drive the Marketing and Customer & Experience technology architecture, ensuring alignment with business strategies and marketing transformation initiatives.
- Identify dependencies across business and technology capabilities, guiding stakeholders through necessary changes in process, information, and technology.
- Provide strategic guidance to stakeholders on investment decisions, evaluating risks, costs vs. benefits, and business impact.
- Shape and evaluate future initiatives, including new operating models and emerging technologies, applying innovations to optimize business and operating models.
- Analyze industry and market trends to identify opportunities and assess their impact on enterprise architecture.
- Develop and maintain architectural frameworks, standards, and best practices, ensuring alignment across teams and fostering architecture thinking within the engineering and delivery community.
- Oversee and facilitate architectural decision-making, ensuring the Marketing and Customer & Experience capabilities are positioned effectively within the enterprise landscape, with clearly defined business capabilities, target states, roadmaps, and guardrails.

You'll Work With
As an Enterprise Architect, you will collaborate closely with architects across different architecture segments and areas of the organization, ensuring seamless integration between Marketing, Customer & Experience, and the broader enterprise architecture. You will work alongside Solution Architects, other Enterprise Architects, and System Architects to define, optimize, and evolve our marketing technology landscape while ensuring alignment with enterprise-wide strategies.

About You
We're looking for individuals who possess the following qualities:
- A bachelor's or master's degree in engineering, computer science, technology, or a related field—or equivalent work experience. Certifications in Enterprise Architecture frameworks (e.g., TOGAF) are a plus.
- 15+ years of experience in software engineering, business technology, or related roles, including 10+ years in a Solution or Enterprise Architecture capacity.
- Deep technical knowledge in paid and organic marketing channel technologies, attribution modeling, and content optimization.
- Strong understanding of Loyalty programs, CRM, CMS, CDPs, social media, journey orchestration, and SEO tools.
- Familiarity with AI/ML applications in marketing and customer experience.
- Knowledge of Customer Service technologies (e.g., voice, chat, email, social messaging, in-store experiences) and their role in delivering exceptional customer support is a plus.
- Proven experience from working with business & tech stakeholders with documenting & communicating architecture using one or several formal notations using EA Tools such as LeanIX, showing multiple viewpoints and dimensions – e.g. process, capability, information, application, technology etc.
- Experience in architecture governance and formulating architecture principles, standards, guardrails etc.
- Experience in Data, AI & Automation architecture, designing for high-volume products for retail solutions

Why You'll Love Working Here
We offer our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online.

  • Stockholm, Stockholm, Sweden Funnel Full time

    At Funnel, we are seeking a seasoned Marketing Strategy Lead to spearhead our product marketing efforts. As a key member of our team, you will be responsible for developing and executing go-to-market strategies that drive business growth and customer adoption.About the RoleThe ideal candidate will have a proven track record of leading successful product...


  • Stockholm, Stockholm, Sweden Avalanche Studios Full time

    Job OverviewAvalanche Studios Group is seeking an experienced Brand Marketing Lead to spearhead the management of brand and marketing strategy for its flagship game, The Hunter: Call of the Wild. This pivotal role involves leading a team of marketers and implementing innovative strategies that create lasting impact and stimulate demand.Key...


  • Stockholm, Stockholm, Sweden TN Sweden Full time

    At Sinch, we're seeking a seasoned market director to spearhead our product marketing strategy. As the global product marketing lead, you'll be responsible for building a team that drives strategic growth through market research, competitive analysis, and customer insights.The ideal candidate will have extensive experience in market strategy, product...


  • Stockholm, Stockholm, Sweden Avalanche Studios Group Full time

    About the RoleAvalanche Studios Group is seeking a visionary leader to manage brand and marketing strategy for The Hunter: Call of the Wild, the world's number one hunting game. As Brand Marketing Lead, you will be responsible for leading a team of marketers and implementing innovative brand and marketing strategies that create impact and stimulate...


  • Stockholm, Stockholm, Sweden Patriksson Group Full time

    Job OverviewPatriksson Group is a fast-paced and dynamic marketing agency seeking a skilled Brand Communication Specialist to join our team. In this role, you will be responsible for developing and executing brand communication strategies, creating engaging content, and building strong relationships with clients and colleagues.The ideal candidate has a...


  • Stockholm, Stockholm, Sweden MacGregor Black Full time

    About the RoleWe are seeking an experienced marketer to join our team as a Head of Digital Marketing.The ideal candidate will have a proven track record of developing and executing digital marketing strategies that drive business growth.Key responsibilities include:Leading a global team of marketers.Developing and implementing digital marketing...


  • Stockholm, Stockholm, Sweden OIO Full time

    We are looking for a highly analytical and detail-oriented Senior Marketing Analyst to join our team at OIO. As a Senior Marketing Analyst, you will play a vital role in helping our Marketing organization make data-driven decisions and drive business growth.About the JobYou will work closely with the Marketing team to analyze performance, track KPIs, and...


  • Stockholm, Stockholm, Sweden Avalanche Studios Full time

    Why Work with Us?Avalanche Studios Group is a renowned leader in the gaming industry, creating immersive worlds that captivate players worldwide. We're seeking a talented Brand Marketing Lead to join our Marketing Leadership team and drive brand and marketing strategy for The Hunter: Call of the Wild.Your Responsibilities:Lead cross-functional teams to...


  • Stockholm, Stockholm, Sweden SAAB Full time

    About This RoleThis position is responsible for overseeing the Saab brand and shaping Saab's marketing strategy, with a focus on NATO, EU, Sweden, and international marketing activities.Key ResponsibilitiesDevelop and Implement Brand Strategies: Create and execute comprehensive brand strategies that align with Saab's business objectives, ensuring brand...


  • Stockholm, Stockholm, Sweden TN Sweden Full time

    About UsTN Sweden is a pioneering company in the field of crypto casinos, dedicated to delivering high-quality services to businesses and candidates alike. As an HR Business Partner, we offer expert advice and seamless matching of candidates with the right job opportunities.We operate under the brand name Recruiter4You, a subsidiary of Consultant4You LTD, a...


  • Stockholm, Stockholm, Sweden TN Sweden Full time

    At Sinch, we're looking for a talented Director of Market & Solution Strategy to join our global Product & Partner marketing team.About the role:This is a brand-new position that requires building out and leading a team from scratch. You'll report directly to the SVP of Product & Partner Marketing and be responsible for shaping and executing Sinch's market...


  • Stockholm, Stockholm, Sweden Funnel Full time

    Job OverviewFunnel is a fast-growing SaaS company that builds a Data Hub for marketing and associated applications. We are seeking a seasoned Product Marketing Director to lead our product marketing efforts.In this role, you will be responsible for developing and executing go-to-market strategies for our products, leading a team of product marketing...


  • Stockholm, Stockholm, Sweden TN Sweden Full time

    As the director of market and solution strategy, you'll be responsible for developing and executing our market approach and positioning. This includes defining and refining market segmentation and buyer personas, crafting and refining our cross-product and platform positioning, and providing deep industry expertise to support go-to-market strategies and...


  • Stockholm, Stockholm, Sweden Adxto AB Full time

    We are seeking a skilled professional to join Adxto AB as an Activation Strategy Lead. This role plays a critical part in driving the success of our client's brands in the local market.Key ResponsibilitiesLead local brand planning processes and translate insights into actionable strategies.Develop and execute standout local activation plans aligned with...

  • Brand Strategy Lead

    7 days ago


    Stockholm, Stockholm, Sweden Supernormal Full time

    Bold Brand StrategyAt Supernormal, we believe conversations are the heartbeat of work—where ideas spark, decisions solidify, and tasks are born. Our mission is to seamlessly connect your conversations to your software and turn spoken thought into completed work.We're looking for a Brand Strategy Lead who can define and execute a marketing strategy that...


  • Stockholm, Stockholm, Sweden Funnel Full time

    Company OverviewFunnel is a fast-growing SaaS company that builds a Data Hub for marketing and the associated applications. Our platform handles large-scale data volumes for some of the world's largest advertisers and new economy leaders. We operate globally with our revenue split evenly between the US and Europe.Job DescriptionWe are seeking an experienced...


  • Stockholm, Stockholm, Sweden Tbwa ChiatDay Inc Full time

    About the RoleWe are seeking a Strategy and Growth Lead to join our team in Central Europe.In this role, you will support the execution of the company's marketing and growth strategy, driving initiatives that align with business objectives. This includes developing business strategies in alignment with team and company priorities, owning ad-hoc requests and...


  • Stockholm, Stockholm, Sweden Soft Goat Full time

    About the Role:We are seeking an Assortment Strategy Lead to develop and implement our assortment strategy, balancing carryovers and newness while ensuring market adaptability (B2B and B2C). This role requires a deep understanding of market trends and customer insights to ensure that our products and collections meet high standards for quality and...


  • Stockholm, Stockholm, Sweden Avaus Marketing Innovations Oy Full time

    Avaus Marketing Innovations Oy is a leading marketing transformation partner in the Nordics. Our mission is to foster customer-centric organisations equipped to grow and face the future by fusing the power of data & technology.We have offices in Helsinki, Stockholm, and Munich where we work with leading B2C and B2B companies. We are currently looking to...

  • Global Marketing Lead

    13 hours ago


    Stockholm, Stockholm, Sweden MacGregor Black Full time

    Digital Marketing Leadership OpportunityWe are recruiting a Head of Digital Marketing to join our team at MacGregor Black.This role offers the opportunity to lead a global team and develop end-to-end digital marketing strategies that drive business growth.The key responsibilities include:Leading a team of marketers.Developing and implementing digital...