Marketing Analytics and Strategy Lead

8 hours ago


Stockholm, Stockholm, Sweden OIO Full time

We are looking for a highly analytical and detail-oriented Senior Marketing Analyst to join our team at OIO. As a Senior Marketing Analyst, you will play a vital role in helping our Marketing organization make data-driven decisions and drive business growth.

About the Job

You will work closely with the Marketing team to analyze performance, track KPIs, and identify opportunities to optimize campaigns and improve ROI. You will also collaborate with the Growth, Marketing & User Research teams to provide insights into customer acquisition, segmentation, and lead conversion.

Additionally, you will help develop and improve A/B testing methodologies to inform marketing strategies. The ideal candidate will have at least 4 years of experience in data analytics and marketing analysis within a B2B environment.

They should have a proven track record of using data to inform decisions in a marketing context and strong SQL skills. Other required skills include experience with data visualization tools (e.g., Tableau, Looker), marketing analytics tools (e.g., Funnel, Google Tag Manager, AppsFlyer), and ad platforms (Google Ads, Meta Ads, etc.).

The ability to communicate complex data insights to non-technical stakeholders is also essential. Solid understanding of marketing attribution, customer acquisition metrics, and marketing performance indicators is required. Familiarity with various marketing channels and associated data sources and dimensions is also necessary.

About Our Benefits

We offer a range of benefits and perks to support your career development and well-being. These include a generous pension plan, yearly budget for health, wellness, and personal development, and a laptop and mobile phone of your choice with included cellular subscription.

We also offer regular social activities such as team events, meet ups, after works, and off-sites, as well as daily breakfast served at the office. Our Work From Anywhere program allows you to work from anywhere, and we also offer a one-off setup bonus.



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