
Marketing Strategy Lead
6 hours ago
We are looking for a Digital Marketing Manager to join our Data, Digital Sales & Engagement team in Stockholm. As a key driver for Nordea's digital sales and marketing efforts toward personal banking consumers in Sweden, you'll have the opportunity to make a real impact.
About the Role:
- You'll collaborate closely with the Digital Journey Lead to capture customer & business needs and develop impactful digital marketing and sales solutions.
- With your expertise, we'll deliver measurable sales and customer satisfaction while staying ahead of the curve in an ever-changing world.
- As a member of our agile environment, you'll experiment and grow together – bringing your ideas and unique background to the table.
Responsibilities:
- Translate business objectives and customer needs into effective digital marketing & sales strategies and activities.
- Ensure seamless execution of the digital marketing & sales strategy through close collaboration with the journey team.
- Inspire and guide journey specialists on how their work contributes to the full journey and other journeys, supporting a connected digital omni-channel experience.
- Lead the communication and creative ideation and asset production process.
- Identify and lead new strategic growth initiatives.
- Be responsible for analysing dashboards in Adobe to track and measure performance, always looking for success and potential improvements.
- Maintain brand identity, brand guidelines, and compliance regulations.
Requirements:
- 3+ years of experience in a similar digital marketing position, preferably from a bank with experience in savings and investment areas.
- Expertise in email marketing, paid media activities, content creation, creative production & management from A-Z.
- Experience working with digital customer journeys, CX, and UX.
- Proven leadership skills, including experience leading teams to execute and evaluate digital marketing campaigns and optimise ongoing activities.
- Data-driven mindset, passion for sales, and continuous optimisation of sales funnels.
- Strong communication skills, creative mindset, and fluency in both written and spoken Swedish & English (professional level).
- Master's degree in marketing, advertising, business, or related field; equivalent years of working experience will be considered in lieu of a degree.
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