
Global Product Marketing Lead
1 day ago
About the Job
\The Group Product Marketing Director will play a vital role in developing our product marketing function further, focusing on value-driven processes and messaging that contribute to profitable growth for Systemair.
\This position requires a strong leader who can drive change, optimize our value proposition, and product marketing process to increase competitiveness and improve profit margins.
\You will create and execute a product marketing strategy to enhance our communication around our product offerings and collaborate with product management to develop customer value messaging and positioning strategies for respective channels and target groups.
\Key Responsibilities:
\- \
- Develop and implement a group common product marketing strategy and processes\
- Create and execute product marketing strategies to enhance our communication around our product offerings\
- Lead, coach, and develop the product marketing team\
- Collaborate with product management to develop customer value messaging and positioning strategies for respective channels and target groups\
- Develop sales enablement processes and tools to empower sales teams throughout the Systemair Group\
- Leverage different channels and communication packaging to correspond to the customer journey\
- Customize product messaging, positioning, features, advantages, and benefits for respective product areas\
- Coordinate work between the central team and local marketing networks regarding product marketing\
- Develop and coordinate product launches, training material, and commercialization programs\
- Work closely with stakeholders to implement changes in an international setting, manage stakeholders, lead change, and travel internationally\
- Foster a culture of innovation, collaboration, and continuous improvement within the product marketing team\
- Bachelor's or Master's degree in marketing, business administration, or engineering\
- Minimum 10 years of experience in commercial marketing (B2B or B2B2C) or industrial product sales, preferably from the HVAC business environment or industrial products area\
- Strong leadership traits, excellent analytical skills, commercial acumen, and proficiency in Microsoft Office tools\
- Excellent verbal and written English language skills\
- Experience with Infor M3 and Qlik Sense is considered a plus\
- Prioritize, simplify, and trust values\
- Ability to thrive in a high-paced environment and act cross-functionally and cross-borders\
- Strong relationships built on honesty and trust\
- High degree of autonomy in your role\
- Career opportunities within the Systemair Group\
- Decentralized and entrepreneurial company culture\
- Location: Flexible throughout Europe, preferably close to one of our offices\
- Reports to the Vice President Products and Technologies
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