Marketing Strategy Lead

6 hours ago


Stockholm, Stockholm, Sweden Avalanche Studios Full time

Job Overview

Avalanche Studios Group is seeking an experienced Brand Marketing Lead to spearhead the management of brand and marketing strategy for its flagship game, The Hunter: Call of the Wild. This pivotal role involves leading a team of marketers and implementing innovative strategies that create lasting impact and stimulate demand.

Key Responsibilities:

  • Act as chief liaison between the game leadership team and ensure they are equipped to achieve commercial success.
  • Advocate for a deep understanding of player needs in all marketing and product decisions.
  • Develop and oversee the implementation of an annual live marketing strategy and manage forecasting.
  • Ensure a clear framework for measuring the value of activities and identify drivers of sales and brand growth.
  • Establish marketing growth strategies and set multi-year brand goals.
  • Track and report on marketing performance using a robust KPI framework.
  • Use player insights to assist development teams in designing games that meet player needs.
  • Support the creation of unique product positioning and selling points in collaboration with the game leadership team.
  • Work with the Insights team to deliver player and market data that informs product and marketing decisions.
  • Build the brand framework and platform for the franchise, maintaining consistent attributes, tone, and style.
  • Coordinate with game and marketing leads to align marketing strategies with company objectives.
  • Contribute to the strategic direction for the Call of the Wild franchise.
  • Lead, mentor, and manage a marketing team to foster creativity, strategic thought, and excellence.
  • Stay connected to industry developments and monitor player & market trends to bring the latest thinking to marketing work.

Requirements and Qualifications

We're seeking a visionary leader with vast commercial knowledge and robust data understanding. You should be an experienced strategist keen on measuring marketing performance and guiding a team to achieve business objectives. A passion for games and the ability to both mentor others and anticipate market trends are essential.

Role Context

This role is part of the Marketing Leadership team at Avalanche Studios Group, reporting directly to the Head of Marketing. As a pivotal member, you'll be instrumental in engaging players through immersive gaming products framed by compelling brand narratives.

Additional Information

This position is based in Stockholm, Sweden, in a hybrid office/home environment. Expect some international travel, and it's vital to have excellent English communication skills. While experience at an international games publisher is preferred, we consider similar tech or entertainment industries.



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