Visionary Growth Strategist

6 days ago

Stockholm, Stockholm, Sweden EpiHelp AB Full time

We are seeking a highly skilled and ambitious Co-Founder Chief Marketing Officer (CMO) to join our team at EpiHelp AB. The ideal candidate will have a strong background in digital marketing, affiliate marketing, and commercial growth strategies.

About the Role

This is an equity-based role until funding is secured, offering the successful candidate a unique opportunity to be part of a high-growth startup with a global focus. The CCO will lead our B2C+B2B Marketing strategy, focusing on lighthouse campaigns to drive user and ambassador acquisition, while kick-starting revenue streams through affiliate partnerships.

The ideal candidate will have a minimum of 10 years of executive experience in startups or small to medium-sized digital ventures, with a focus on digital marketing or affiliate marketing. They will also have proven experience in planning, launching, and growing influencer and ambassador networks, as well as experience in onboarding merchants with direct contracts and integrating external or internal affiliate systems.

Key Responsibilities
  • Lighthouse Campaigns: Plan and execute lighthouse campaigns that showcase basense's unique features and benefits, building on use cases that provide unprecedented social community building, blind dates, ambassadorship, and affiliate marketing opportunities.
  • Commercial Growth: Develop and execute affiliate partnership acquisition strategies with merchants via direct contracting or affiliate networks, ensuring sustainable growth of basense merchant partnerships across multiple geographies and verticals.
  • User Growth: Plan and execute user acquisition and retention strategies using digital marketing tools and services, including social media marketing, SEO, ASO, analytics, and managing social media agencies.
  • Ambassador Programs: Lead and scale influencer and ambassador acquisition and marketing strategies to grow the platform's reach and engagement.
  • Excel in Value Selling: Optimize monetization strategies across affiliate partnerships, consulting services, and SaaS fees, ensuring a scalable, profitable business model applying a data-based value selling philosophy.
  • Targeting % Branding: Plan, build, and execute branding and marketing activities tailored to target audiences in different regions and verticals, further developing the visuals of the basense application and website.
  • Market Expansion: Develop market entry strategies for new regions, collaborating closely with marketing agencies and local partners to expand basense's merchant and user base.
  • Cross-functional Teamwork: Work closely with technology developers, affiliate system and network providers, and senior management to drive commercial success.
  • Commercial Excellence: Maximize user and customer acquisition efficiency, maximize revenue and profit per active user metrics.
Requirements
  • Proven Leadership: Minimum 10 years executive experience in Start-up, small or medium sized digital ventures, with a focus on digital marketing, or affiliate marketing in fast scaling, user-centric hybrid (B2C and B2B) business models.
  • Influencer and Ambassadors: Proven experience in planning, launching and growing influencer and ambassadors networks.
  • Affiliate Network: Experience in onboarding merchants with direct contracts as well as integrating in external or internal affiliate systems.
  • Commercial Excellence: Demonstrated success in optimizing commercial metrics like Cost per Installation, Cost per Customer Acquisition, Revenue and Profit per Active User, Conversion and Retention rates, ideally in app-based ecosystems or SaaS environment.
  • Marketing & Sales Integration: Strong understanding of how marketing and sales processes intersect, with the ability to leverage both to drive commercial success. Setting the structure enabling future growth.
  • Ability to navigate complex systems: Be passionate about understanding, navigating, and operating multiple intersecting technology and business layers with multiple stakeholders involved.
  • Entrepreneurial Spirit: A hands-on, outcome-oriented mindset with the ability to endure high-risk, high-reward startup environments that succeed for their unmatched team spirit and will to win.
  • Driving Innovation: Ability to picture, sell, and drive innovative solutions.
  • Global Experience: Experience working in remote, decentralized teams with a global focus, especially in high-growth, tech-driven environments.
  • Educational Background: Degree in Marketing, Business, or related fields, with strong experience in digital marketing, content marketing, and SaaS business models.
  • Minimum Financial Independence: At least for the initial period of 3 to 6 months the candidate must have a financial independence as a retainer can only be initiated after the seed round financing has successfully been completed.
What We Offer
  • Unique Opportunity: Be part of the management team driving a highly differentiated and lucrative business model combining a fast-scaling social network, user-generated reviews, and affiliate commissions into a unique recipe for success.
  • Remote and Global: Enjoy a 100% remote and international work culture that redefines the work-life balance struggle for the better.
  • Compensation: This role is equity-based (the candidate will acquire company shares) until funding is secured. Secondly, we have success-oriented compensation, namely commission payments on funds raised and services sold.
  • Founding Team: The Co-Founder is invited to build a sustainable business starting from the painful beginning, enduring a work-intensive ramp-up phase, all the way through harvesting the full potential of this unique opportunity.

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