Demand Generation Expert
2 days ago
We're a pioneering SaaS company dedicated to transforming the heavy industry with our innovative digital platform. Our goal is to provide businesses with cutting-edge solutions for maintenance, quality control, and reporting.
As a Demand Generation Specialist, you'll be responsible for developing and executing demand generation strategies to increase brand awareness, generate qualified leads, and drive ARR growth. You'll work closely with a high-performing team, collaborating with sales, product, and customer success teams to deliver impactful campaigns.
The Job Description:- Develop and execute multi-channel strategies to drive awareness, lead acquisition, and pipeline growth.
- Plan, execute, and refine marketing and ABM campaigns, designing lead nurturing programs to improve conversions through testing and optimization.
- Collaborate with sales on lead quality and processes, partnering with marketing to create impactful assets like webinars and case studies.
- A minimum of 2-3 years of experience in demand generation or growth-focused marketing in a B2B SaaS environment.
- Experience in using LinkedIn and Google for paid campaigns.
- Proven success in designing and managing campaigns that drive pipeline growth and revenue.
- Strong analytical skills with expertise in data interpretation and data-driven decision-making.
- An innovative culture promoting creativity and experimentation.
- Growth opportunities for professional development and career advancement.
- A flexible work environment supporting work-life harmony.
- Competitive compensation and benefits package.
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