Growth Marketing Strategist

8 hours ago


Täby kommun, Sweden Checkproof Full time
About CheckProof

We're a pioneering SaaS company transforming the way heavy industry works with our innovative digital platform. Our solutions streamline maintenance, quality control, and reporting to help businesses achieve excellence and safety.

As a Demand Generation Specialist, you'll play a key role in shaping and delivering demand generation strategies to increase brand awareness, generate qualified leads, and drive ARR growth. You'll collaborate with a high-performing team and senior professionals, working cross-functionally with sales, product, and customer success teams to deliver impactful campaigns.

The Role:
  • You'll focus on optimizing paid strategies, refining website performance, nurturing prospects through the funnel, and ensuring seamless collaboration with sales and content teams.
  • Your analytical mindset and expertise in marketing automation will help you deliver measurable results while managing campaigns and maximizing ROI.
Your Key Responsibilities:
  • Develop and execute multi-channel strategies to drive awareness, lead acquisition, and pipeline growth.
  • Plan, execute, and refine marketing and ABM campaigns, designing lead nurturing programs to improve conversions through testing and optimization.
  • Monitor and analyze performance metrics, providing actionable insights and regular reports on funnel effectiveness and ROI.
  • Align with sales on lead quality and processes, partnering with marketing to create impactful assets like webinars and case studies.
What We're Looking For:
  • A minimum of 2-3 years of experience in demand generation or growth-focused marketing in a B2B SaaS environment.
  • Experience in using LinkedIn and Google for paid campaigns.
  • Proven success in designing and managing campaigns that drive pipeline growth and revenue.
  • Proficiency in lead generation tactics (SEO, SEM, content marketing, email marketing, social media).
  • Strong analytical skills with expertise in data interpretation and data-driven decision-making.
  • Experience with marketing automation tools, data analytics platforms, and CRM systems.
  • Project management skills and the ability to manage multiple campaigns simultaneously.
Why Join Us?
  • An innovative culture where creativity and experimentation thrive.
  • Growth opportunities for professional development and career advancement.
  • A flexible work environment balancing work-life harmony.
  • Competitive compensation and benefits package.


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