Marketing Performance Lead

22 hours ago


Täby kommun, Sweden CheckProof Full time
About Us

CheckProof is transforming the inspection industry with our innovative digital platform. Our solutions streamline maintenance, quality control, and reporting, helping businesses achieve excellence and safety.

The Job

As a Demand Generation Specialist, you will play a key role in developing and executing demand generation strategies to increase brand awareness, generate qualified leads, and drive ARR growth. You'll work closely with a high-performing team and senior professionals, collaborating with sales, product, and customer success teams to deliver impactful campaigns.

Key Responsibilities
  1. Strategy Development: Develop and execute multi-channel strategies to drive awareness, lead acquisition, and pipeline growth.
  2. Campaign Execution: Plan, execute, and refine marketing and ABM campaigns, while designing lead nurturing programs to improve conversions.
  3. Data Analysis: Monitor and analyze performance metrics, providing actionable insights and regular reports on funnel effectiveness and ROI.
  4. Cross-Functional Collaboration: Align with sales on lead quality and processes, and partner with marketing to create impactful assets.
  5. Resource Optimization: Optimize marketing automation tools (e.g., HubSpot) and manage resources to maximize efficiency and returns.
Requirements
  • Minimum 2-3 years of experience in demand generation or growth-focused marketing in a B2B SaaS environment.
  • Experience in using LinkedIn and Google for paid campaigns.
  • Proven success in designing and managing campaigns that drive pipeline growth and revenue.
  • Proficiency in lead generation tactics (SEO, SEM, content marketing, email marketing, social media).
  • Strong analytical skills with expertise in data interpretation and data-driven decision-making.
  • Experience with marketing automation tools (e.g., HubSpot), data analytics platforms, and CRM systems.
  • Project management skills and the ability to manage multiple campaigns simultaneously.
  • Excellent collaboration, communication, and problem-solving skills with professional fluency in English.
  • A growth mindset and a passion for experimentation and innovation.
What We Offer
  • Innovative Culture: Join a team that's passionate about making a difference.
  • Growth Opportunities: We offer opportunities for professional development and career advancement.
  • Flexible Work Environment: Enjoy a balance that works for you.
  • Competitive Compensation: We offer a competitive salary and benefits package.


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