Digital Marketing Strategist

12 hours ago


Täby kommun, Sweden CheckProof - Täby Full time
Job Description:
As a Demand Generation Specialist at CheckProof, you will play a crucial role in shaping and executing demand generation strategies to increase brand awareness, generate qualified leads, and drive ARR growth.

About Us:
CheckProof is transforming the way we work with inspections in the heavy industry through our innovative digital platform. Our solutions streamline maintenance, quality control, and reporting, enabling businesses to achieve excellence and safety.

Your Role:
You will focus on optimizing paid strategies, refining website performance, nurturing prospects through the funnel, and ensuring seamless collaboration with sales and content teams. Your analytical mindset and expertise in marketing automation will help you deliver measurable results while managing campaigns and budgets to maximize ROI.

Main Responsibilities:
* Develop and execute multi-channel strategies to drive awareness, lead acquisition, and pipeline growth
* Plan, execute, and refine marketing and ABM campaigns
* Design lead nurturing programs to improve conversions through testing and optimization
* Monitor and analyze performance metrics, providing actionable insights and regular reports on funnel effectiveness and ROI

What We're Looking For:
* 5+ years of experience in demand generation or growth-focused marketing, preferably in a B2B SaaS environment
* Experience in using LinkedIn and Google for paid campaigns
* Proven success in designing and managing campaigns that drive pipeline growth and revenue
* Strong analytical skills with expertise in data interpretation and data-driven decision-making
* Proficiency in lead generation tactics (SEO, SEM, content marketing, email marketing, social media)
* Experience with marketing automation tools, data analytics platforms, and CRM systems
* Project management skills and the ability to manage multiple campaigns simultaneously

We Offer:
* Innovative culture where creativity and innovation thrive
* Growth opportunities for professional development and career advancement
* Flexible work environment that balances work-life harmony

About You:
We seek a dynamic, growth-focused marketer who thrives in a fast-paced environment and balances creativity with analytics. You love testing new ideas, learning from data, and delivering measurable results.

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