Paid Media Leader
4 days ago
SAS - Scandinavian Airlines seeks a skilled Digital Marketing Manager to oversee paid media efforts across multiple markets and channels.
About the Job- Manage the paid media strategy, including budget allocation and cross-channel performance tracking.
- Collaborate with internal teams to deliver high-impact campaigns that support business objectives, both short-term and long-term.
This position reports to the Head of Paid Media and is a temporary replacement for 15 months to cover parental leave. You will lead strategic planning of paid media campaigns, ensuring alignment with business objectives and marketing priorities.
Your Key TasksStrategic Media Planning & Budgeting- Create strategic media plans, considering market dynamics and customer needs.
- Own the implementation of MMM insights across the organization, driving effective communication and integration into decision-making processes.
- Lead the planning and execution of paid media campaigns, working closely with internal Media Specialists and the media agency.
- Evaluate campaign performance, making data-driven decisions to optimize results.
As a valued member of our team, you'll have access to extensive training and development opportunities, as well as a range of benefits, including discounted travel and a vibrant workspace.
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media manager
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