Digital Marketing Manager

7 days ago


Stockholm, Stockholm, Sweden SAS - Scandinavian Airlines Full time

Are you a driven Media Strategist looking for a new challenge? We're seeking an experienced individual to join our team as a Paid Media Leader at SAS - Scandinavian Airlines.

About the Opportunity
  • Oversee paid media efforts across multiple markets and channels, driving data-informed decision-making through Marketing Mix Modeling (MMM) and other attribution tools.
  • Align media investment strategies with broader business goals, ensuring efficient resource allocation.

This role reports to the Head of Paid Media and is a temporary replacement for 15 months to cover parental leave. As a key member of our team, you'll collaborate closely with internal teams to deliver high-impact campaigns that support our business objectives.

Your ResponsibilitiesStrategic Media Planning & Budgeting
  1. Develop comprehensive media plans, considering market trends and customer needs.
  2. Implement MMM insights across the organization, driving effective communication and integration into decision-making processes.
Campaign Planning & Execution
  1. Lead the strategic planning and execution of paid media campaigns, working closely with internal Media Specialists and the media agency.
  2. Evaluate campaign performance, making data-driven decisions to optimize results.

Enjoy a dynamic and supportive work environment, with opportunities for professional growth and development, as well as a range of benefits, including discounted travel and a vibrant workspace.



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