media manager

3 days ago

Stockholm, Stockholm, Sweden SAS - Scandinavian Airlines Full time

Join to apply for the MEDIA MANAGER role at SAS - Scandinavian Airlines

Media Manager – Paid Media

At SAS, we are looking for a strategic and results-driven Media Manager to oversee our paid media efforts across multiple markets and channels. As part of the Paid Media team, this role is instrumental in driving our media strategy, ensuring efficient budget allocation and cross-channel performance through data-driven insights. The Media Manager will be the key point of contact for our media agency and collaborate closely with internal teams to deliver high-impact campaigns that support our business objectives, both in the short and long term.

This position reports to the Head of Paid Media and is a temporary replacement for 15 months to cover parental leave, starting in June.

Challenges You Will Work OnStrategic Media Planning & Budgeting
  • Develop and manage overarching budget plans for all markets and channels, leveraging Marketing Mix Modeling (MMM) and other attribution tools to drive data-informed decision-making.
  • Align media investment strategies with broader business goals, ensuring efficient allocation of resources.
  • Own and drive the implementation of MMM insights across the organization, ensuring that data-driven learnings are effectively communicated and integrated into decision-making processes.
Campaign Planning & Execution
  • Lead the strategic planning of paid media campaigns, ensuring alignment with business objectives and marketing priorities.
  • Work closely with internal Media Specialists who not only execute campaigns but also provide input and act as strategic partners based on their respective channel expertise.
  • Ensure that all media activities incorporate an outside-in perspective, focusing on customer needs and market dynamics.
Optimization & Performance Analysis
  • Continuously track and optimize paid media performance using MMM and more granular attribution models, in close collaboration with Media Specialists.
  • Leverage insights from customer analytics to refine media strategies and maximize campaign effectiveness.
Collaboration & Stakeholder Management
  • Act as the main point of contact for the media agency, ensuring seamless communication and execution of media plans.
  • Work cross-functionally with brand, CRM, product marketing, and analytics teams to ensure an integrated approach to media planning.
  • Partner closely with the customer analytics team to ensure media strategies are rooted in data-driven and customer-centric insights.
  • Support and act as a key resource for media specialists, providing guidance and ensuring a collaborative approach across all digital media channels.
  • Provide recommendations to the design team based on best practices for each media channel, ensuring creative assets align with platform-specific requirements and drive performance.
  • Uphold collaboration with media providers such as publicists, OOH vendors, and TV networks.
Market & Channel Expertise
  • Maintain a strong understanding of different media channels, their roles, and how they interact within a holistic media strategy.
  • Stay up to date with industry trends, platform updates, and best practices to drive innovation in paid media.
To Be Successful, We Believe You Have
  • Minimum of 5 years of experience in paid media, preferably within an in-house marketing team or media agency.
  • A bachelor's degree or higher, preferably in marketing or related fields.
  • Strong knowledge of media planning, budget allocation, and performance tracking across digital and traditional channels.
  • Experience working with MMM and other attribution tools to drive media investment decisions.
  • A strategic thinker with a customer-centric mindset and strong analytical skills.
  • Excellent stakeholder management and communication skills, with the ability to collaborate across teams and functions.
  • Excellent communication skills - verbal and written in English, a Scandinavian language is meritorious.
  • Is detail-oriented and takes accountability and ownership of tasks and responsibilities.
  • Experience from media buying in online and offline platforms is an advantage.

Is this you? If so, come fly with us

Please send your CV as soon as possible. Interviews are conducted continuously, and the position may be filled before the application deadline (2025-04-06). We look forward to hearing from you

Why SAS?Benefits

At SAS, we offer extensive opportunities for professional development in an international, fast-paced working environment. We are dedicated to the continuous growth of our employees. Working with us comes with a variety of benefits, including:

  • Travel Perks: Enjoy discounted travel opportunities around the world with SAS.
  • Health & Wellness: Access to health and wellness benefits, including a newly renovated gym with complimentary classes such as CrossFit and yoga.
  • Discounts: Receive discounts from a wide range of brands, as well as on transportation to and from airports, airport shops, hotels, and car rentals.
  • Work Environment: Our office location in Frösundavik offers a vibrant workspace with a restaurant, café, and easy access to outdoor activities in Hagaparken and Brunnsviken.
  • Convenient Commute: Benefit from a non-stop bus service connecting our office to Central Station, Solna station, and commuter trains, alongside a network of cycle paths.
Seniority level

Not Applicable

Employment type

Full-time

Job function

Marketing and Sales

Industries

Airlines and Aviation

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