Social Media Manager

3 days ago

Stockholm, Stockholm, Sweden Jerg Full time

We are looking for a driven Social Media Manager to join our Global Marketing and Communications team in Stockholm. You will play a vital role in J.Lindeberg's journey to becoming the most desirable fashion and sportswear brand, leading the development and execution of our global social media strategy. This is a full-time position, reporting to Global Head of Marketing & Communications.

Responsibilities:

Plan, implement, manage, and monitor J.Lindeberg's social media strategy to enhance brand awareness, engagement, and marketing effectiveness, in a brand and business right way. The focus is on organic marketing across Instagram, Facebook, LinkedIn, TikTok, and other emerging platforms.

Key Tasks:

  1. Develop and execute strategies for all J.Lindeberg's social media channels in alignment with the brand strategy.
  2. Manage the social editorial calendar and posting schedule based on the activation calendar.
  3. Create, format, edit, publish, and share daily content across social media platforms, ensuring alignment with brand guidelines and tone, including crafting engaging captions.
  4. Develop and oversee social media activations to boost awareness, engagement, and loyalty.
  5. Collaborate with internal stakeholders to create holistic and effective 360-degree marketing campaigns.
  6. Brief Content Team of content that is needed for social media channels (adapted content for social media based on Insights).
  7. Adjust content strategies for platform-specific optimization.
  8. Ability to film, edit and cut videos on tools such as CapCut or any other video editing tools.
  9. Propose and oversee the production of new social media content in the in-house studio, working alongside Studio and Content team.
  10. Manage day-to-day coordination with digital agencies.
  11. Establish measurable goals and KPIs for campaigns and activations, track performance, and report on ROI, including community growth and engagement analytics.
  12. Engage actively with followers to foster a strong online community by responding to feedback, messages, and comments, as well as initiating conversations on platforms.
  13. Work closely with the Digital Marketing Manager to enhance performance marketing and align on content and caption for social media, and deliver content for TikTok campaigns.
  14. Partner with the PR team to manage social activations around brand ambassadors, tournaments, and events.
  15. Identify and brief creators for social content on TikTok and Instagram, managing agreements and ensuring content meets brand guidelines and expectations.
  16. Work with distributors in Korea and South East Asia and provide social media guidelines.
  17. Stay updated on the latest social media trends, competitor activities, and digital innovations, including technologies like AI.

Internal Stakeholders:

  • Marketing & Communications Department – Content Team, PR, Studio
  • Digital Marketing Manager (responsible for paid social media advertising/performance marketing within the E-Commerce department)
  • Sales Channels – Retail, E-commerce, Wholesale

Qualifications:

  1. 5+ years of experience as a Social Media Manager or in a similar role, preferably within the lifestyle, fashion, or sports apparel industry.
  2. Relevant educational background.
  3. Proven track record of planning and executing highly effective social media activations.
  4. Strong creative mindset with the ability to generate innovative and original ideas.
  5. Solid commercial acumen, analytical skills and full understanding of relevant KPIs.
  6. Skilled in capturing video and film, editing with video editing tools, and having basic knowledge of Photoshop.
  7. Excellent communication skills, both written and verbal, in English.
  8. A deep understanding of trends and a genuine passion for social media, fashion, and sports apparel.
  9. Strong teamwork skills.
  10. Effective time and project management abilities, with the capacity to multitask.

J.Lindeberg Brand Values:

As part of J.Lindeberg, you are an ambassador for the brand and are expected to embody our values:

Progressive – We strive to be at the forefront and dare to challenge the status quo. Rooted in our Scandinavian heritage, we are innovators in apparel, resource management, and ways of working.

Energetic – We bring energy into everything we do. We are entrepreneurial, agile, and always striving for improvement, making our brand vibrant and magnetic.

Inclusive – We are a people-first company. We embrace diversity and responsibility, act with integrity, and take full accountability. As a global community, we care for the planet and each other.

Application Process:

Submit your application as soon as possible, but no later than March 18, 2025. We will be reviewing applications on a rolling basis.

#J-18808-Ljbffr

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