
Commercial Growth Specialist
5 hours ago
About the Job
The Brand Marketing Lead will be responsible for developing and overseeing the implementation of an annual live marketing strategy, managing forecasting, and ensuring a clear framework for measuring the value of activities. This role requires a deep understanding of player needs, commercial growth, and data analysis.
Main Responsibilities:
- Develop and oversee the implementation of an annual live marketing strategy.
- Manage forecasting and ensure a clear framework for measuring the value of activities.
- Act as chief liaison between the game leadership team and ensure they are equipped to achieve commercial success.
- Advocate for a deep understanding of player needs in all marketing and product decisions.
- Use player insights to assist development teams in designing games that meet player needs.
- Support the creation of unique product positioning and selling points in collaboration with the game leadership team.
- Work with the Insights team to deliver player and market data that informs product and marketing decisions.
- Build the brand framework and platform for the franchise, maintaining consistent attributes, tone, and style.
- Coordinate with game and marketing leads to align marketing strategies with company objectives.
- Contribute to the strategic direction for the Call of the Wild franchise.
Requirements and Qualifications
We're seeking an experienced marketing leader with a strong background in commercial growth and data analysis. You should have a passion for games and the ability to both mentor others and anticipate market trends. Excellent English communication skills are essential, as well as the ability to work in a hybrid office/home environment.
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