Trade and Brand Manager
12 hours ago
The Trade Marketing Manager will be responsible for overseeing trade marketing activities across assigned channels, categories, customers, and brands. This role requires strong analytical skills, excellent communication and interpersonal abilities, and creativity in developing promotional materials and trade initiatives.
Main Responsibilities
- Collaborate with the Marketing Manager to develop comprehensive trade marketing plans that enhance brand awareness and drive sell-out.
- Develop and execute omnichannel trade marketing strategies in partnership with the E-commerce team.
- Implement tailored trade marketing plans for assigned accounts, identifying growth opportunities.
- Manage the execution of trade marketing initiatives, ensuring efficiency and competitiveness.
- Monitor and analyze performance data to refine strategies and improve results.
Required Skills
- 3-5 years of experience in trade marketing, preferably within the beauty or consumer goods sectors.
- Proven track record of developing and executing successful trade marketing strategies.
- Experience in creation and follow-up of omnichannel trade plans.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Additional qualifications in digital marketing or e-commerce are a plus.
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