Brand Marketing Specialist

14 hours ago


Stockholm, Stockholm, Sweden Puig Full time
Role Overview

The Trade Marketing Manager plays a pivotal role in driving brand visibility and optimizing promotional investments across assigned channels, categories, customers, and brands. Acting as a liaison between the Marketing department, Retail team, and Commercial teams, this individual will ensure alignment with marketing strategies and drive sales objectives.

Key Responsibilities

  • Collaborate with the Marketing Manager to develop comprehensive trade marketing plans that enhance brand awareness and drive sell-out.
  • Develop and execute omnichannel trade marketing strategies in partnership with the E-commerce team.
  • Implement tailored trade marketing plans for assigned accounts, identifying growth opportunities.
  • Manage the execution of trade marketing initiatives, ensuring efficiency and competitiveness.
  • Monitor and analyze performance data to refine strategies and improve results.

Requirements

  • 3-5 years of experience in trade marketing, preferably within the beauty or consumer goods sectors.
  • Proven track record of developing and executing successful trade marketing strategies.
  • Experience in creation and follow-up of omnichannel trade plans.
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Additional qualifications in digital marketing or e-commerce are a plus.


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