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Brand Marketing Specialist
14 hours ago
The Trade Marketing Manager plays a pivotal role in driving brand visibility and optimizing promotional investments across assigned channels, categories, customers, and brands. Acting as a liaison between the Marketing department, Retail team, and Commercial teams, this individual will ensure alignment with marketing strategies and drive sales objectives.
Key Responsibilities
- Collaborate with the Marketing Manager to develop comprehensive trade marketing plans that enhance brand awareness and drive sell-out.
- Develop and execute omnichannel trade marketing strategies in partnership with the E-commerce team.
- Implement tailored trade marketing plans for assigned accounts, identifying growth opportunities.
- Manage the execution of trade marketing initiatives, ensuring efficiency and competitiveness.
- Monitor and analyze performance data to refine strategies and improve results.
Requirements
- 3-5 years of experience in trade marketing, preferably within the beauty or consumer goods sectors.
- Proven track record of developing and executing successful trade marketing strategies.
- Experience in creation and follow-up of omnichannel trade plans.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Additional qualifications in digital marketing or e-commerce are a plus.
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Digital Marketing Specialist
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