Media Mix Modeling Strategist

14 hours ago


Stockholm, Stockholm, Sweden TN Sweden Full time

At TN Sweden, we're passionate about creating a workplace where innovation meets collaboration. As a global fashion leader, our teams are built on diverse talents and experiences. If you're eager to learn, grow, and help our customers succeed, H&M is the perfect place for you.

Sales is a critical function within our organization, responsible for growing and engaging our customer base through various sales channels. By bringing together expertise from business and digital perspectives, Sales plays a key role in delivering our brand plan - elevating H&M through product, experience, and brand.

Job Description

We're seeking an experienced Media Mix Modeling Strategist to join our Customer Activation unit in Stockholm. This role will oversee a comprehensive media mix modeling program across 8 regions, informing strategic marketing decisions to meet our business goals. You'll collaborate with cross-functional teams, including media operations, strategy, controlling, and technical product teams.

Your primary responsibility will be to lead and develop the media mix modeling program, setting requirements for external vendors. You'll educate and support regional teams with actionable insights and media optimization strategies. Additionally, you'll project lead and collaborate effectively with cross-functional teams to gather data, understand business requirements, and align modeling efforts.

You'll identify media mix opportunities and work with agencies and partners for in-depth analysis. You'll also leverage your expertise in statistical modeling and analysis to assess the impact of media channels on business outcomes. Your business acumen and strategic thinking will guide data-driven decision making, ensuring alignment with company goals and market dynamics.

This is a permanent position based in Stockholm. If you believe you can bring value to this role, please upload your CV (in English). We look forward to receiving your application.



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