Paid Media Strategist

5 hours ago


Stockholm, Stockholm, Sweden Yubico Full time
Paid Media Strategist Opportunity

We are seeking a skilled Paid Media Strategist to join our team at Yubico. As a Paid Media Strategist, you will be responsible for driving growth and optimizing performance across various paid media channels.

About the Role:

  • This role requires a knowledgeable professional with expertise in paid media platforms and best practices for B2B and B2C digital marketing.
  • The ideal candidate is data-driven and creative, with the ability to manage campaigns, analyze performance metrics, and contribute to continuous improvement toward goals aligned with our business objectives.

Key Responsibilities:

  • Develop and implement a multi-channel paid digital marketing strategy to drive awareness, lead generation, and customer acquisition and retention.
  • Manage and execute paid digital marketing campaigns, including paid search, paid social, display, video, and other programmatic advertising channels to ensure a high return on investment (ROI).
  • Collaborate with cross-functional teams to ensure cohesive marketing efforts and meet business objectives.

Requirements:

  • 3-5 years of experience in digital marketing in both B2B and E-commerce.
  • Proven ability to support and execute paid digital marketing campaigns.
  • Experience managing budgets across multiple digital channels.
  • Strong understanding of SEM, social media advertising, and their roles within broader digital marketing strategies.


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