Digital Media Strategist

1 day ago


Stockholm, Stockholm, Sweden Lyca Mobile Group Full time
Job Overview
The Paid Media Manager will be responsible for developing and executing paid media strategies to drive customer acquisition, engagement, and revenue growth. The role requires a deep understanding of digital advertising and the ability to manage and collaborate with third-party digital agencies to achieve optimal campaign performance.

Key Responsibilities
  • Create and implement paid media strategies across various platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn, programmatic networks, affiliates) to align with business goals.
  • Identify and leverage new opportunities in paid media to enhance customer acquisition and brand visibility.
  • Ensure all paid media efforts are aligned with the overall marketing strategy and brand messaging.

Agency Management
  • Serve as the primary point of contact for third-party digital agencies, overseeing their work to ensure alignment with company objectives.
  • Provide clear direction, feedback, and expectations to agency partners, ensuring campaigns are executed effectively and within agreed-upon timelines.
  • Regularly review agency performance, campaign metrics, and deliverables, and conduct quarterly business reviews to assess and optimize agency contributions.


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