Econometric Insights Leader

17 hours ago


Stockholm, Stockholm, Sweden TN Sweden Full time

TN Sweden is committed to creating a Diverse & Inclusive environment. We're actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability, or age.

In this role, you'll oversee a comprehensive media mix modeling program across 8 regions. You'll inform strategic marketing decisions to meet our business goals by collaborating with cross-functional teams, including media operations, strategy, controlling, and technical product teams.

Responsibilities
  1. Lead and develop the media mix modeling program, setting requirements for external vendors
  2. Educate and support regional teams with actionable insights and media optimization strategies
  3. Project lead and collaborate effectively with cross-functional teams to gather data, understand business requirements, and align modeling efforts
  4. Identify media mix opportunities and work with agencies and partners for in-depth analysis
  5. Leverage expertise in statistical modeling and analysis to assess the impact of media channels on business outcomes
Qualifications
  1. Bachelor's degree in Marketing, Business Analytics, Statistics, or related field
  2. 5+ years experience in marketing analytics, marketing budgeting, or related area, with media mix modeling experience preferred
  3. Strong project management skills, with ability to manage multiple projects simultaneously
  4. Excellent communication skills, with ability to convey technical insights to non-technical stakeholders


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