
SaaS Growth Strategist
4 days ago
At CheckProof, we are revolutionizing the way heavy industry works with our innovative digital platform. Our solutions streamline maintenance, quality control, and reporting, enabling businesses to achieve excellence and safety.
We're a pioneering SaaS company in an exciting scale-up phase. As a Demand Generation Specialist, you will play a key role in shaping and delivering demand generation strategies to increase brand awareness, generate qualified leads, and drive ARR growth. You'll collaborate with a high-performing team and senior professionals, working cross-functionally with sales, product, and customer success teams to deliver impactful campaigns.
The Role:
- Demand Generation Strategy: Develop and execute multi-channel strategies, including paid media and website optimization, to drive awareness, lead acquisition, and pipeline growth.
- Campaign Management: Plan, execute, and refine marketing and ABM campaigns, while designing lead nurturing programs to improve conversions through testing and optimization.
- Data & Analytics: Monitor and analyze performance metrics, providing actionable insights and regular reports on funnel effectiveness and ROI.
- Cross-Functional Collaboration: Align with sales on lead quality and processes, and partner with marketing to create impactful assets like webinars and case studies.
- Marketing Tools & Efficiency: Optimize marketing automation tools (e.g., HubSpot) and manage resources to maximize efficiency and returns.
Requirements:
- Preferably 5 years of experience in demand generation or growth-focused marketing in a B2B SaaS environment.
- Experience in using LinkedIn and Google for paid campaigns.
- Proven success in designing and managing campaigns that drive pipeline growth and revenue.
- Proficiency in lead generation tactics (SEO, SEM, content marketing, email marketing, social media).
- Strong analytical skills with expertise in data interpretation and data-driven decision-making.
- Experience with marketing automation tools (e.g., HubSpot), data analytics platforms, and CRM systems.
- Project management skills and the ability to manage multiple campaigns simultaneously.
- Excellent collaboration, communication, and problem-solving skills with professional fluency in English.
- A growth mindset and a passion for experimentation and innovation.
As a dynamic, growth-focused marketer, you thrive in a fast-paced environment and balance creativity with analytics. You love testing new ideas, learning from data, and delivering measurable results.
What We Offer:
- Innovative Culture: Join a team that's not just about work, but about making a difference. Creativity and innovation are in our DNA.
- Growth Opportunities: We're growing, and we want you to grow with us. Opportunities for professional development and career advancement abound.
- Flexible Work Environment: Enjoy a balance that works for you. We believe in work-life harmony.
- Competitive Compensation: We offer a competitive salary and benefits package.
This is a fantastic opportunity to play a big role in our success. We handle applications on an ongoing basis, so the position might be filled before the last application date.
Position Details:
- Type: Full-time (100%)
- Hybrid: 2-3 days in the office
- Start: Immediate
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