Content Marketing Strategist

3 weeks ago

Stockholm, Stockholm, Sweden Oneflow AB Full time
{"h1": "Content Marketing Manager", "p": "At Oneflow AB, we're seeking a seasoned content marketing professional to join our marketing team. As a highly skilled writer, you'll create engaging content that drives awareness and traffic to our website. With a deep understanding of B2B technologies and modern buyer behavior, you'll craft compelling written content that educates and sets the tone in the market.

In this role, you'll have the opportunity to proactively plan, execute content strategies, and leverage AI to scale content effectiveness. As a great storyteller with a pedagogical approach, your curiosity and intentional understanding of our target audiences will shine through in your work.

Key responsibilities include:

* Content creation: Write and publish high-quality, engaging B2B content in various formats across our digital channels.
* Thought leadership and SEO: Take ownership of our blog through consistently publishing written content to build audience and drive traffic from digital channels.
* Search optimization: Continuously optimize content for search, workflows, and processes to adapt to changing buyer behavior in searching for information.
* Strategy development: Lead, create, and execute effective B2B content marketing strategies across our digital channels—owned and paid—to drive growth and engagement.
* Automation: Implement and optimize automation tools and generative AI technologies for content creation, distribution, and publishing workflows.
* Performance analysis: Utilize analytics tools to analyze content performance, identify trends, and gather insights to enhance content strategies.

Requirements include:

* At least 5 years of experience in the B2B content marketing profession with demonstrated experience in leading and developing impactful B2B content strategies for promoting written content across various digital channels.
* Deep industry knowledge in content marketing and a proven track record of driving growth through written content at scale.
* Experience from SEO and technical copywriting – it is excellent if you are well-versed in the tech industry and SaaS, the B2B buying process, the market trends surrounding our target markets.
* Demonstrated ability to build an audience, in at least one specific channel of owned media such as blogs, newsletters, or podcasts.
* Demonstrated experience using prompts or technical proficiency in automation tools and generative AI technologies to scale content effectiveness.
* Experience in automating content creation, distribution, and publishing workflows, and a genuine interest in generative AI technologies.
* Proven track record in leveraging analytics tools for content analysis, continuous improvement of content performance, and identifying trends and insights.
* Excellent writing skills in English.

We value gender equality and diversity in our organization, so we strive for a team that reflects the diversity in today's society. At Oneflow AB, we encourage and welcome applicants who are people of color, LGBTQI+, people with disabilities, and those without a college degree. Our recruitment is based on competence.

The recruitment process starts with an interview with Aleksandra from the People & Culture team. After that, you will complete a personality and logic test, then prepare an assignment before your final interview with Ling and Monica.

We're excited to meet you."

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