Nordic Marketing Strategy Lead Role

4 days ago


Stockholm, Stockholm, Sweden efficy Full time
About efficy

We are a European CRM solution provider, delivering flexible and scalable software to businesses of all sizes. Our platform includes products for marketing automation, sales, project management, customer service, and customer nurturing.

We strive to create a unique work experience where our employees can thrive in their daily lives. Our mission is to contribute to the success of every company by helping them transform customer data into valuable insights.

Your Impact

As Regional Marketing Manager, you will drive new business growth in the Nordic region. You will develop and own your local marketing strategy, manage regional marketing activities, and serve as the marketing contact for stakeholders, including sales, SDR, channel, and customer experience teams.

  1. Develop a comprehensive marketing plan that effectively engages with the target audience in the Nordic region.
  2. Maintain the company's brand image and reputation in the Nordics, ensuring consistency across all marketing channels.
  3. Partner with the SDR and sales teams to drive sales pipeline and revenue through regional marketing activities using digital marketing, inbound, and outbound strategies.
  4. Own the responsibility for planning and executing multiple marketing programs using digital marketing, inbound, and outbound tactics.
  5. Assess marketing activities using data and track, measure, report, and improve ROI on a continuous basis.
  6. Make informed marketing decisions using data analysis.
  7. Manage regional marketing budget and allocate resources for various marketing activities to ensure optimal ROI.
  8. Manage the company's reputation and build positive relationships with key influencers and media outlets in the region.
About YOU

To succeed in this role, you should have a degree in Marketing or equivalent experience. Additionally, you should have 6-10 years of experience in a Regional Marketing role, preferably in a BtoB and fast-moving IT international environment. Your skills should include advanced knowledge of digital marketing, organizational skills, flexibility, drive, ambition, and a high-quality bar.

We offer YOU

A competitive salary package, referral program, stable and growing company with an entrepreneurial mindset, high flexibility, hybrid work opportunities, international growing opportunities, internal mobility, team lunches, after-work events, sports, trips, and learning opportunities.



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