Marketing Role in the Nordics Job Opportunity

4 days ago

Stockholm, Stockholm, Sweden efficy Full time
Why Join Us
efficy is a people-first employer. We offer equal opportunities to all our candidates. We pride ourselves on the diversity of our people. We welcome you, and everything that makes you—well, you. That includes your gender identity, sexual orientation, religion, ethnicity, age, or disability status. So, if you're interested in joining us, please feel free to apply.

About the Role
As Regional Marketing Manager, you will work for our Nordic markets (Sweden, Denmark, Norway & Finland). You will define and own your local marketing plan according to the central guidelines, manage your local budget, and be the marketing contact for the other local stakeholders: sales, SDR, channel, and customer experience teams mainly.

Your Key Responsibilities
  • Develop a Nordic Marketing plan: Identify and segment the target audience in the Nordic and develop marketing campaigns that effectively reach and engage with them.
  • Build and maintain the company's brand image and reputation in the Nordics, ensuring that it resonates with the local culture, values, and is consistent across all marketing channels.
  • Partner with the SDR and sales teams to drive sales pipeline and revenue through regional marketing activities using on and offline channels for different business segments.
  • Own the overall responsibility for planning and executing a multitude of marketing programs using the right mix of digital marketing, inbound and outbound marketing activities, e.g. content marketing, local events (e.g. conferences, webinars, online Meetup/Round Table).
  • Assess marketing activities utilizing the Central MKT KPI dashboard and track, measure, report and improve ROI on a continuous basis.


About You
  • Degree in Marketing or equivalent through experience.
  • 6 to 10 years in a Regional Marketing role (BtoB and fast-moving IT international environment are considered as a plus).
  • Advanced knowledge of digital marketing.
  • Well organized, able to manage multiple projects, and flexible.

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