
Enterprise Automation Strategist
1 day ago
Mentimeter AB (publ) is an innovative engagement tool that turns presentations into conversations. We're looking for a talented Marketing Automation Manager to join our Lifecycle Marketing team.
Job DescriptionWe're seeking a highly skilled individual with expertise in marketing automation platforms, such as Braze. As a Marketing Automation Manager, you'll design and execute strategies aimed at nurturing high-value accounts, driving usage, adoption, and expansion. Your role will be pivotal in aligning marketing automation strategies with marketing, sales, and product teams, creating seamless customer journeys.
Key Responsibilities- Design automated communication programs aligned with enterprise strategy
- Develop personalized campaigns and communication programs to engage and convert enterprise accounts
- Partner with marketing, sales, and product teams to ensure consistent communication strategies across user and customer journeys
- Leverage user behavior data to identify high-value touchpoints and create tailored engagement communications
- Optimize and experiment with workflows, engagement, and conversions within enterprise accounts
To succeed in this role, you'll need:
- At least 5 years of experience in B2B marketing automation, lifecycle marketing, or customer engagement roles
- Expertise with marketing automation platforms, such as Braze
- Strong skills in analyzing results, measuring campaign effectiveness, and using insights to drive continuous improvement
- A strong collaborator with proven experience working with sales and marketing teams
- Excellent organizational skills and attention to detail
We offer a diverse and inclusive work environment, access to leadership programs, and relevant education to ensure we continue to innovate and build a beloved product used by over 300 million people. Our benefits package includes competitive compensation and pension contributions.
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