Marketing Strategy Leader

9 hours ago


Stockholm, Stockholm, Sweden Puig Full time
About the Role

The Marketing Manager will be responsible for leading the development and execution of marketing initiatives across a diverse brand portfolio. This includes developing and implementing comprehensive marketing strategies in alignment with global objectives and regional market needs.

Responsibilities:
  • Develop and implement marketing strategies that align with global brand objectives and regional market needs.
  • Manage 360° launches and activation calendars to ensure growth across all channels.
  • Identify gaps in marketing plans and propose ATL and BTL initiatives to activate brands effectively.
  • Build and present strategic marketing plans for retailers, highlighting opportunities for category expansion within the portfolio.
  • Monitor market trends, competitive landscape, and sales performance to refine strategies and identify growth opportunities.
Media Planning:
  • Collaborate with the Media Agency to develop and execute media strategies that adapt global strategies to local markets.
  • Work with media agencies to ensure the successful implementation of campaigns within budget.
  • Oversee the development and execution of PR strategies in partnership with the PR Agency to drive impactful activations and campaigns.
Pricing:
  • Provide strategic guidance on pricing to ensure competitiveness and profitability.
  • Analyze brand performance metrics to identify trends and opportunities for growth.
  • Work closely with sales and retail teams to maximize brand performance across sell-in and sell-out.
Team Leadership:
  • Lead and mentor team members to foster a culture of collaboration and high performance.
  • Devise clear roadmaps for team members' professional development, ensuring they are equipped to succeed in their roles.
  • Act as a key influencer within the organization, inspiring teams to achieve shared goals.

Requirements:
• Minimum 5 years of experience in brand management, category management, or a similar marketing role.
• Proven success in managing marketing campaigns within the luxury, FMCG, or cosmetics sectors.
• Experience in retail marketing and digital marketing is essential.
• Team management experience, including responsibility for the development of direct reports.



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