
Global UA Strategist
16 hours ago
About Us
TN Sweden is a renowned mobile game publisher and developer with a long history of innovation and success. With a portfolio of over 20 global free-to-play (F2P) projects, we strive to create engaging experiences for players worldwide.
Job Overview
We are seeking a highly skilled Global UA Strategist to lead our user acquisition efforts. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive user acquisition strategy to drive growth and revenue across our portfolio of casual games.
Your Key Responsibilities
- Develop and own the user acquisition strategy and its implementation across our portfolio of casual games;
- Lead several user acquisition teams across the globe to deliver exceptional results and operational excellence;
- Ensure that our user acquisition employs cutting-edge approaches and technologies, whether it's BI solutions, LTV prediction models, programmatic buying algorithms, or UA automation;
- Build strong internal communications to deliver exceptional performance and synergy with the Creative, ASO, Analytical, and Engineering teams;
- Serve as a main point of contact and expert for the Product Teams in the field of user acquisition;
- Manage relationships with all key user acquisition partners to ensure the best outcomes and competitive advantages for TN Sweden;
- Cultivate a growth-oriented, data-driven mindset of the user acquisition teams while also inspiring a good-natured and friendly working environment.
Requirements
- A minimum of 3-5 years of proven user acquisition experience within the mobile games industry across more than just Facebook or Google Ads;
- Technical background and/or deep understanding of automation, programmatic buying, analytics, and machine learning with regards to user acquisition;
- Verifiable track record of growing revenue with the help of user acquisition and managing multi-million dollar budgets;
- Success at building teams and processes to thrive in a fast-paced, ever-changing environment;
- Demonstrated experience in approaches for creative testing at high velocity with great exit KPIs;
- Uncanny ability to derive actionable insights from scraps of data;
- A strong plus: experience with casual games (e.g., match-3, hidden object, mahjong, and other casual genres);
- A plus: skills at programming (e.g., Python) and querying data (e.g., SQL);
- Must-haves: a positive attitude, a passion for games, and a love of problem-solving.
What We Offer
- Work for a Swedish company with a portfolio of over 20 global F2P projects that have been translated into 15 languages;
- Participate in the full product development cycle;
- Grow your career with an international company;
- Official/contract employment;
- Possibility of relocation;
- Full benefits package;
- Educational programs in English with highly qualified instructors;
- Earn bonuses from project revenue for the teams you're involved in;
- Performance share program for key employees;
- R&D Project Development: opportunities for creating your own project within the framework of the company;
- Paid conferences, trainings, and workshops;
- Internal training platform (educational webinars for all specializations within the company);
- Fun and educational hangouts/master classes;
- Attend our annual internal TeamUp conferences abroad;
- Participate in charity projects;
- Free exercise classes.
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