
Social Media Strategist
11 hours ago
Job Summary:
We are seeking a Social Media Strategist - Community Growth to join our marketing team at H&M Group. The successful candidate will be responsible for developing and implementing strategies to grow and engage our online community across social and digital channels.
About the Role:
As a key member of our marketing team, you will be responsible for managing day-to-day conversations across various social media platforms and digital channels, ensuring timely and consistent responses to audience queries and comments.
Key Responsibilities:
- Develop and implement strategies to grow and engage our online community.
- Manage day-to-day conversations across various social media platforms and digital channels.
- Monitor social conversations to identify opportunities for the brand to engage or respond.
- Work closely with cross-functional teams to ensure consistent messaging and a seamless customer experience.
- Contribute to the brand's step-change in social-first marketing by fostering a growth-oriented mindset within the team.
Requirements:
- 3+ years experience managing online/social communities preferably within a global brand context
- Creative ability to set the right tonality that presents the brand in an engaging and relevant way
- Ability to manage multi-platform engagement, ensuring consistent brand voice across
- Strong attention to detail and ability to manage multiple tasks simultaneously and efficiently
- Strong communicator and collaborator working closely with various teams to ensure community management is in line with corporate guidelines, customer service, etc.
- Ability to use sentiment analysis tools and AI-driven insights for monitoring community engagement
- Growth-oriented and adaptable, staying updated with trends to support a social-first approach.
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