Social Media Insights Manager

6 hours ago


Stockholm, Stockholm, Sweden H & M Hennes & Mauritz Gbc AB Full time

**About the Role**

We are looking for a highly skilled Social Media Analyst to join our team at H & M Hennes & Mauritz Gbc AB. As a key member of our social media team, you will be responsible for empowering the social media team with insights, tools, and frameworks to enhance content performance and drive growth across platforms.

**Responsibilities Include:**

  • Analyzing social media performance metrics to identify opportunities and challenges, providing actionable insights to optimize content strategies.
  • Developing frameworks for reporting on KPIs like reach, engagement, and audience growth to guide team decisions.
  • Scouting social media trends, topics, and viral moments for the team to act on, ensuring the brand remains relevant and innovative.
  • Maintaining a deep understanding of the unique functions and formats of each platform (e.g., search, content feeds, Stories, Reels, TikTok, etc.).

**Requirements:**

  • Proven experience in social media analytics with focus on performance optimization.
  • Deep knowledge of social media platforms, algorithms, and content formats.
  • Exceptional organizational and project management skills.

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