Paid Social Campaign Manager

11 hours ago


Stockholm, Stockholm, Sweden Group M Worldwide Inc. Full time
Job Summary:

We are seeking a talented Paid Social Strategist to join our team and drive business growth through the development and execution of strategic paid social media campaigns. The ideal candidate will have a proven track record of success in digital advertising, with a focus on social media buying and performance.

Main Responsibilities:
  • Develop and execute comprehensive paid social media campaigns across multiple platforms, leveraging data and insights to inform strategy and optimize performance
  • Collaborate with cross-functional teams to identify business opportunities and develop targeted campaign strategies that drive business results
  • Manage and optimize campaign performance using Smartly.io and other tools, ensuring maximum ROI and efficiency
  • Coach and mentor junior team members on best practices and campaign optimization techniques, fostering a culture of excellence and continuous learning
  • Stay up-to-date with industry trends and platform changes, providing expert guidance on strategy and execution
Requirements:
  • 5+ years of experience in digital advertising or media, with a focus on social media buying and performance
  • Proven track record of success with Smartly.io and other campaign management tools
  • Excellent knowledge of Meta Ads Manager and other social media advertising platforms
  • Broad understanding of digital channels and their applications in marketing
  • Experience working with dashboards and third-party platforms to analyze and report campaign performance
  • Strong analytical and problem-solving skills, with the ability to think critically and creatively
  • Excellent communication and presentation skills, with the ability to effectively communicate complex ideas to both technical and non-technical stakeholders


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