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Social Media Creative Lead

1 month ago

Stockholm, Stockholm, Sweden H & M Hennes & Mauritz Gbc AB Full time
As our Social Creative Lead, you will play a vital role in shaping the creative expression of H&M on social/branded channels. This position requires a strong sense of fashion, cultural relevance, and platform expertise to translate brand strategy into engaging, social-first content that resonates with diverse audiences. As the creative force within the social media team you will also oversee conceptual development and creative delivery while ensuring alignment with brand and campaign strategies.

Your responsibilities also include, but are not limited to

- Creative Leadership: Lead concept development and creative delivery, ensuring the brand's social content is innovative, on-trend, and audience-centric. Oversee and coach social creatives, ensuring all produced content aligns with the brand's identity, campaign guidelines, and broader strategy.
- Trend Monitoring & Insights: Stay attuned to social media trends, platform updates, and audience behaviors to ensure the brand remains competitive and culturally relevant. Use insights and data to refine creative approaches, ensuring that social content is optimized for engagement and reach.
- Network & Partnerships: Establish a strong global creative network of leading talent (internal and external) to help generate and execute ideas on a global scale. Constantly nurture relationships and seek new connections with content creators, creative agencies, talent management etc.
- Production Oversight: Supervise the creation of high-quality social content, ensuring efficient execution while maintaining brand standards. Collaborate closely with internal and external teams to deliver timely, impactful social-first content.
- Innovation & Growth Mindset: Explore and integrate innovative tools to enhance creative production and storytelling capabilities. Foster a growth-oriented, curious mindset within the team.

Qualifications

We see that you have:

- 6+ years experience in social media and creative production, with focus on conceptual development across social channels
- A strong sense of fashion with an eye for how to create highly inspiring and relevant fashion content
- Proven ability to lead a creative team to balance brand, business & channel requirements
- Skilled in interpreting social insights and metrics, driving data-informed creative decisions
- Experience in monitoring and adapting to social trends and platforms to maintain relevant
- Strong project management skills ensure high-quality, timely content delivery
- Agile mindset with the ability to work effectively in and adapt to constantly changing environments
- Familiarity with innovative digital tools and AI for creative content production
- Strong collaborative skills and ability to inspire team to create boundary-pushing content

Performance Metrics:

- Audience engagement, reach, and growth across social platforms
- Creative alignment with brand identity and business objectives
- Culturally relevant and inspiring content that drives brand consideration
- Incorporation of trends and insights into social strategy and execution
- Timely and efficient delivery of high-quality social content

Additional information

This is a full-time permanent position and is based on-site in our Head Offices in Stockholm.

If you feel that your experience, skills and ambitions are right for this role, please send your CV in English (no cover letter). Due to GDPR we only accept applications through our career page.