Social Media Creative Visionary

5 days ago


Stockholm, Stockholm, Sweden H&M Group Full time

We are looking for a Social Media Creative Visionary to join our team at H&M Group. As a key member of our social media team, you will play a vital role in shaping the creative expression of our brand on social channels.

This role requires a strong sense of fashion, cultural relevance, and platform expertise to translate brand strategy into engaging, social-first content that resonates with diverse audiences. You will be responsible for leading concept development and creative delivery, ensuring the brand's social content is innovative, on-trend, and audience-centric.

Key Responsibilities
  • Develop and execute innovative social media content strategies that drive brand awareness and engagement.
  • Liaise with internal stakeholders to understand brand goals and objectives, and develop content that meets those needs.
  • Stay up-to-date with the latest social media trends and platform updates to ensure the brand remains competitive and culturally relevant.
  • Collaborate with cross-functional teams to deliver timely, impactful social-first content.

What We're Looking For:

  • 6+ years experience in social media and creative production, with a focus on conceptual development across social channels.
  • A strong sense of fashion with an eye for how to create highly inspiring and relevant fashion content.
  • Proven ability to lead a creative team to balance brand, business & channel requirements.
  • Skilled in interpreting social insights and metrics, driving data-informed creative decisions.

Performance Metrics:

  • Audience engagement, reach, and growth across social platforms.
  • Creative alignment with brand identity and business objectives.
  • Culturally relevant and inspiring content that drives brand consideration.
  • Incorporation of trends and insights into social strategy and execution.


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