Social Media Creative Visionary
5 days ago
We are looking for a Social Media Creative Visionary to join our team at H&M Group. As a key member of our social media team, you will play a vital role in shaping the creative expression of our brand on social channels.
This role requires a strong sense of fashion, cultural relevance, and platform expertise to translate brand strategy into engaging, social-first content that resonates with diverse audiences. You will be responsible for leading concept development and creative delivery, ensuring the brand's social content is innovative, on-trend, and audience-centric.
Key Responsibilities- Develop and execute innovative social media content strategies that drive brand awareness and engagement.
- Liaise with internal stakeholders to understand brand goals and objectives, and develop content that meets those needs.
- Stay up-to-date with the latest social media trends and platform updates to ensure the brand remains competitive and culturally relevant.
- Collaborate with cross-functional teams to deliver timely, impactful social-first content.
What We're Looking For:
- 6+ years experience in social media and creative production, with a focus on conceptual development across social channels.
- A strong sense of fashion with an eye for how to create highly inspiring and relevant fashion content.
- Proven ability to lead a creative team to balance brand, business & channel requirements.
- Skilled in interpreting social insights and metrics, driving data-informed creative decisions.
Performance Metrics:
- Audience engagement, reach, and growth across social platforms.
- Creative alignment with brand identity and business objectives.
- Culturally relevant and inspiring content that drives brand consideration.
- Incorporation of trends and insights into social strategy and execution.
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