Social Media Creative Director

9 hours ago


Stockholm, Stockholm, Sweden H&M Group Full time
Job Description

We are seeking a highly skilled and experienced Social Media Creative Director to join our team at H&M Group. As a key member of our social media team, you will be responsible for developing and executing creative strategies that drive engagement, reach, and brand consideration across our social channels.

The ideal candidate will have a strong sense of fashion and an eye for creating highly inspiring and relevant fashion content. You will lead a creative team to balance brand, business, and channel requirements, while interpreting social insights and metrics to drive data-informed creative decisions.

You will also be responsible for monitoring and adapting to social trends and platforms to maintain relevance, and collaborating with internal and external teams to deliver timely, impactful social-first content. If you have a proven track record in social media and creative production, with a focus on conceptual development across social channels, we want to hear from you.

  • Creative Leadership: Lead concept development and creative delivery, ensuring the brand's social content is innovative, on-trend, and audience-centric.
  • Trend Monitoring & Insights: Stay attuned to social media trends, platform updates, and audience behaviors to ensure the brand remains competitive and culturally relevant.
  • Network & Partnerships: Establish a strong global creative network of leading talent (internal and external) to help generate and execute ideas on a global scale.
  • Production Oversight: Supervise the creation of high-quality social content, ensuring efficient execution while maintaining brand standards.
Qualifications

To succeed in this role, you will need:

  • 6+ years experience in social media and creative production, with a focus on conceptual development across social channels.
  • A strong sense of fashion with an eye for how to create highly inspiring and relevant fashion content.
  • Proven ability to lead a creative team to balance brand, business, and channel requirements.
  • Skilled in interpreting social insights and metrics, driving data-informed creative decisions.
  • Experience in monitoring and adapting to social trends and platforms to maintain relevance.
  • Strong project management skills to ensure high-quality, timely content delivery.

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