Nordic PR Specialist
20 hours ago
Established in 1984, HS Ad serves as the primary in-house agency for LG Group, handling domestic and global advertising initiatives. With a global network spanning 28 countries and cities, HS Ad provides creative hybrid advertising solutions for ATL, BTL, and digital channels. Our focus is on expanding digital marketing and consumer experience solutions across offline and online stores.
Our Nordic office, located in Kista, shares a building with LG Electronics Nordic. As a key member of our team, you will collaborate closely with the LG Electronics Nordic team.
Are you passionate about driving impactful PR and digital strategies? Do you thrive in fast-paced environments and stay ahead of the curve? If so, we have the perfect role for you.
Job SummaryWe are seeking an experienced and strategic communications professional to lead and execute PR and social media initiatives across the Nordic region (Sweden, Norway, Denmark, and Finland). The ideal candidate will have a deep understanding of creative best practices, content strategy, and digital analytics to drive impactful campaigns and measure their success.
Key Responsibilities- Develop and execute comprehensive PR and social media strategies aligned with brand objectives and campaign goals.
- Manage the overall PR plan and execution in collaboration with the LGE global PR team and the appointed local PR agency.
- Oversee budget management for social media, corporate PR, and external vendors.
- Steer the agency pitch process, evaluate performance metrics, and ensure alignment with the client's objectives.
- Drive the planning and execution of local and global fairs (CES, IFA, etc.), events, partnerships, influencer/ambassador engagements, and sustainability-related projects.
- Foster the client's reputation as a positive consumer brand with mass appeal, both online and offline.
- Collaborate with various business units to optimize both organic and paid performance.
- Experience: Minimum of 5 years in brand building, preferably within the consumer electronics industry.
- Digital Expertise: Strong understanding of how digital/social media integrates with broader marketing and communications strategies.
- Project Management: Demonstrated experience in leading and executing large-scale projects.
- Creative Vision: Strong sense of creative direction, aesthetic judgment, and writing style.
- Interpersonal Skills: Outgoing, approachable, and naturally adept at building relationships across diverse teams.
- Language Proficiency: Excellent written and verbal communication skills in English; proficiency in Swedish is a plus.
- Education: Bachelor's degree required.
- Travel: Up to 10% travel required.
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