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Nordic PR Manager

2 months ago


Sundbyberg Municipality, Sweden Giir Sw Filial Full time
About Giir Sw Filial

Giir Sw Filial is a leading global advertising agency with a strong presence in the Nordic region. Our agency serves as the primary in-house agency for LG Group, handling a significant portion of its domestic and global advertising initiatives. With a global network spanning 28 countries and cities, we provide innovative and distinctive creative hybrid advertising solutions for ATL, BTL, and digital channels.

We are committed to expanding our business by providing digital marketing and consumer experience solutions at offline and online stores. Our Nordic office, located in Kista, shares a building with LG Electronics Nordic, allowing for close collaboration with the LG Electronics Nordic team.

Job Summary

We are seeking an experienced and strategic communications professional to lead and execute PR and social media initiatives across the Nordic region (Sweden, Norway, Denmark, and Finland). The ideal candidate will have a deep understanding of creative best practices, content strategy, and digital analytics to drive impactful campaigns and measure their success.

Key Responsibilities
  • Develop and Execute Comprehensive PR and Social Media Strategies: Lead the development and execution of comprehensive PR and social media strategies aligned with brand objectives and campaign goals.
  • Manage PR Plan and Execution: Manage the overall PR plan and execution in collaboration with the LGE global PR team and the appointed local PR agency.
  • Oversee Budget Management: Oversee the budget management for social media, corporate PR, and external vendors.
  • Steer Agency Pitch Process: Steer the agency pitch process, evaluate performance metrics, and ensure alignment with the client's objectives.
  • Drive Event Planning and Execution: Drive the planning and execution of local and global fairs (CES, IFA, etc.), events, partnerships, influencer/ambassador engagements, and sustainability-related projects.
  • Foster Client Reputation: Foster the client's reputation as a positive consumer brand with mass appeal, both online and offline.
  • Collaborate with Business Units: Collaborate with various business units to optimize both organic and paid performance.
Requirements
  • Experience: Minimum of 5 years in brand building, preferably within the consumer electronics industry.
  • Digital Expertise: Strong understanding of how digital/social media integrates with broader marketing and communications strategies.
  • Project Management: Demonstrated experience in leading and executing large-scale projects.
  • Creative Vision: Strong sense of creative direction, aesthetic judgment, and writing style.
  • Interpersonal Skills: Outgoing, approachable, and naturally adept at building relationships across diverse teams.
  • Language Proficiency: Excellent written and verbal communication skills in English; proficiency in Swedish is a plus.
  • Education: Bachelor's degree required.
  • Travel: Up to 10% travel required.