Strategic Marketing Operations Manager

6 days ago


Danderyds Kommun, Sweden HVD Group Full time
About the Role

As a key member of HVD Group's Swedish market team, you will be responsible for developing and executing commercial plans to drive customer engagement, loyalty, and revenue growth. This role combines analytical skills with hands-on execution to ensure seamless interactions across all touchpoints.

Key Responsibilities
  1. Retention Marketing Programs: Design and implement multi-channel customer retention campaigns to increase user adoption and reduce churn.
  2. Customer Communications: Manage regular communications about new features, product enhancements, and upsell opportunities to deliver exceptional customer experiences.
  3. Retention Metrics: Analyze retention metrics and initiate action plans where necessary based on data-driven insights.
  4. Content Creation: Develop content throughout the customer journey to ensure a consistent brand voice and message.
  5. Upsell Opportunities: Ensure effective communication of product updates and upsell opportunities across relevant channels.
  6. Customer Advocacy: Develop strategies to identify and nurture customer advocates, encouraging testimonials, case studies, and referrals.
  7. Sales Collaboration: Collaborate with sales teams to identify key accounts for deeper engagement and support.
Reporting and Collaboration
  1. Performance Monitoring: Monitor and report on the performance of customer engagement activities, including upsell and cross-sell results.
  2. Insight Provision: Provide actionable insights and recommendations to improve customer satisfaction and campaign outcomes.
  3. Initiative Coordination: Serve as the central point of coordination for customer-focused initiatives within the Swedish market.


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